Bringing a vision to life

Bringing a vision to life

Branding, Messaging, PR & Comms

Bringing a vision to life

An organisation, which provides strategic and business development support to help social businesses thrive, wanted to create fresh branding and messaging to reach more people.

The brief 

The organisation wanted a new brand and messaging to underpin it, to reach more people and create an impactful impression.

The impact

We Are Comma ran a full day workshops to draw out the organisation’s purpose, vision, mission and values. In addition, branding workshops developed ideas for the look and feel of the organisation’s brand. Running these workshops together ensured that the messaging and branding work hand in hand. The branding and messaging have now been rolled out and given the organisation a professional image.

Pic showing some Vision Mission business cards, letter and a branded mug

“I’m delighted with what We Are Comma have created. The messaging perfectly encapsulates what we want to share about the strategic services we provide for the social enterprises, charities and organisations we work with. The brand is fresh and speaks a thousand words to demonstrate what we stand for as an organisation. I’m really pleased with the business cards and other printing which We Are Comma have created. I’m looking forward to creating a website with the team in future.”

Phyllida Perrett

Director, Vision Mission

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Evolving Education and careers – A virtual conference

Evolving Education and careers – A virtual conference

PR, Comms, Marketing, Social Media, Virtual Conferencing

Evolving Education and Careers: A virtual conference

Organising an engaging three day virtual conference during a pandemic was always going involve thinking differently. The Evolving Education and Careers conference from DMH Associates offered a fantastic opportunity to mix technology and innovative presentation for more than 400 delegates.

The brief 

The brief was to support DMH Associates on increasing delegate signup to a three-day virtual conference utilising innovative marketing techniques and partnership marketing. We were to research and identify the most appropriate technology platform to run the event from a website portal. This included the registration process, multiple webinars, delegate networking and technical support throughout the event. Additionally, the organisation of advance training for the moderators, speakers and staff on the chosen technology platform was required. So too was the provision of delegate guides to ensure easy access.

What we did

To ensure delegate numbers:

    • Email marketing to DMH Associates event subscribers creating a story for the conference with tailored messaging to the potential delegate groups

    • LinkedIn contact identification and liaising with speakers and partners to spread the word using their own established networks. Speaker cards and example posts were created to support this process

    • Working directly with sponsors to share the message using their regular channels – web, social etc

    • Developing key strategic partnerships (such as with FE News) so that articles could be published using their channels

Following technology platform research we implemented the following:

    • Use of Eventbrite to manage the registration process

    • Use of Zoom for webinars – this choice was based on both the technical benefits and that as a recognised name that it would reduce fears over operation

    • Use of Whova – a networking platform that integrates with Eventbrite and Zoom. This allowed us to send notifications and emails to delegates, gain feedback, one to one chat with both delegates and speakers, swap business cards and even shared articles

The impact

Feedback gathered indicated that the virtual international conference was a great success. We received an overall rating of 4.8 out of 5 for the speakers, content and organisation of the event.

One delegate even tweeted – It’s like the equivalent of the Glastonbury Festival for education and careers professionals”.

Whova proved successful, allowing delegates to get many of the same benefits as attending in person, including networking and the development of new industry contacts.

The event ended with a surprise, having a rapper to close the conference with a poetic overview.

Pic a laptop screen showing the DMH and Associates Virtual Conference rap performance

Impact in numbers

International delegates

Industry speakers

Ministerial conference addresses

Conference days

CPD hours earned

Event sessions

Debate topics

Mark Mitchell is a true professional. Over the last two years he has provided dmh associates with first-class technical support. Mark is always willing to find ways to solve problems and has the dual expertise of digital and marketing. He really helped with the development of our first Virtual International Conference with over 400 delegates and speakers which was an amazing success! He also backed this up with an innovative social networking platform and a Digital Resource Toolkit. I would not hesitate to recommend Mark’s services.”

Dr Deirdre Hughes OBE

Director, DMH Associates

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A message which works for all

A message which works for all

Marketing, PR & Comms

A message which works for all

A large employee owned organisation which provides services in industries as wide ranging as Early Years education to Justice, working in 40 prisons.

The brief 

The organisation had grown to provide services to more people from many walks of life but hadn’t refreshed its messaging for some years and needed a simple message that could work for all audiences.

The impact

Fun, interactive workshops with a cross section of colleagues at the organisation, helped identify key threads of the messaging. This was then worked up to create new values, a new purpose – rather than vision and mission along with a simple tag line which was versatile and worked for all. Commissioners and customers alike responded positively to it. Colleagues felt it represented the work they do and are proud to use it. From the tagline all the corporate messaging and branding was developed.

Impact in numbers

Focus groups to cover the UK.

Staff from all levels of the business participated.

Additional online poll/survey responses collated.

“This was a complex project involving multiple stakeholders and events, it required diplomacy and creativity. The team handled all this brilliantly. They took all the feedback then developed messaging which works across the organisation and has stood the test of time.”

Andrew Coates

Director of Sales and Marketing, Prospects

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Writing a website for women workers

Writing a website for women workers

Copywriting, Marketing, PR & Comms

Writing a website for women workers

Global Charity, ActionAid tasked Comma with copywriting a campaign website focused on women and work.

The brief 

Copywrite campaign website along with news articles and downloads to promote a global campaign with two discrete but complementary parts. The first is to stop violence against women at work. The second is lift the burden of care and domestic responsibility that women face and make sure the state is providing public services which every citizen needs such as access to safe water, education and health provisions.

The impact

A new, clear, plain English campaign website which encourages visitors to take action to further the campaign.

In addition to the copywriting, Comma gave social media and campaign communication advice.

“We Are Comma produced fantastic copy which took a complex message and simplified it so everyone can understand what our campaign is all about. They met our deadlines and gave useful advice too. We look forward to working with We Are Comma again in the future.”

Marcelo Montenegro

ActionAid

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Campaign of Power for all

Campaign of Power for all

PR, Comms, Marketing, Social Media, Design, Video

Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

The brief 

Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.

We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.

Impact in numbers

Mentions of The Shaw Trust Power 100

per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

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