coding, online platforms, SEO, SEM, UI/UX
Quotes with the click of a button
User experience planning was critical to providing a forward-thinking company with an efficient, cutting edge online quoting system.
The brief
Aaduki is a market leader in providing insurance to photographers and videographers.
As a forward-looking company, our lead developer was asked to create the facility for customers to obtain online quotes. At the time, this was one of the first such systems of this type to be built!
The solution
An efficient multi-step process has been created to break up the information gathering process.
- Thorough user experience planning and testing
- Any entered information can be saved part-way supporting multiple visits
- Behind the scenes, complex mathematical models calculate customer quotes from the data added
- On acceptance of a quote, a user is filtered efficiently to payment
- An automated scheduled email system then sends out renewal notices
The website has since undergone a facelift, with changes to the original web design. The simplicity of the online quoting system remains however, demonstrating the effectiveness of the original system put in place.
You can visit the Aaduki website by using the link shown below.
The impact
The introduction of the system – coupled with a comprehensive SEO/SEM campaign – directly translated to a reduction in man-hours sending renewal notices and handling phone calls.
“Dan is a very proficient web developer. For well over a decade, he has provided Aaduki with first-class technical support. Always willing to find ways to solve problems and with a wide range of skills, has assisted in the expansion of our business. He helped us with the development of several quote and buy websites which increased our sales, as well as other web-based projects. I would not hesitate to recommend services from Dan and the team.”
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