4 types of content your organisation needs

4 types of content your organisation needs

4 types of content your organisation needs

You’re busy. We get it. Even when clicking on this blog you were thinking “do I have time for this?”. We know that social media can seem like just another thing on your never-ending admin list. And that pressure can take away your creativity. So here is some inspiration to get your juices flowing again. Here we share four types of content that all organisations benefit from.


1. Evergreen
This is the stuff that you create and can use again and again. It’s particularly good for when you have no time – when that unexpected ‘thing’ happens and social media really falls to the bottom of the to do list.  Spend an afternoon creating posts which you can share, adapt and recycle. Your future self will thank you.


2. Little buds
Your clients, donors, supporters, and anyone else who follows you want to hear about your latest news. It doesn’t have to be anything big but they want to know what you’re working on. What services, products and events might be of interest to them. Share it all. People often like a tease too so if you are working on something but can’t quite share the full details then just share what you can and let them know you will spill the beans as soon as you can.


3. Perennials
These can also be useful too for when you are feeling uninspired. Introduction posts, opening times, what you do and offer posts are great to pepper your content with from time to time. Just try to give them a fresh twist when you can. These are great to use when you notice you have had an influx of new followers.


4. Seasonal
Reflect what’s happening in the world but linked to your organisation. For example, you might like to share a photo of the office dog for bring your dog to work day. Just remember to make sure you are staying authentic and not just shoehorning in an awareness day, event or holiday for the sake of it. For example, if you run a cats rehoming centre then bring your dog to work day probably isn’t one to take part in.


Remember social media is all about creating community. It’s a place where your fans, clients, supporters etc can come together to get the latest news, events from you as well as keep in touch with your organisation but it should be just as much about them as you. Ask lots of questions and get discussions going.


Remember, if social media gets too much and you can’t keep up, you don’t enjoy it and it isn’t giving you the rewards you want you can contact We Are Comma for a free audit. We can suggest ways to improve. We can create content for you, give you a schedule or we can run your social media accounts. Drop us a line and see how we can help you:


So, to practise what we preach, tell us: what types of social media posts do you find most engaging? Drop us a line or comment on this post. You can also find out more about the services we offer by visiting the What We Offer page on the website.


Pics courtesy of Adobe Stock
Pic showing a group of people working on ideas for social media content
New Year, new clients

New Year, new clients

New Year, new clients

Not sure how it is already more than one month into 2022 but here we are. Towards the end of last year, I wrote a piece explaining our team had grown in 2021. So, I thought I would take this opportunity to write about the new clients we have been fortunate to work with in 2021.

Our new clients joined our collection of organisations that we produce a range of marketing, communications and design assignments for. We are very fortunate to be able to work on such interesting, diverse and exciting projects. One week we will be producing a new website, the next an animation and the following a range of social media posts. It keeps our creative juices flowing.

We had a number of return clients in 2021, including Shaw Trust and Ambiental Risk. Shaw Trust asked us to help with their annual Power 100 publication and their safeguarding report. Ambiental asked us to produce a new promotional animation for them.

Support goes both ways so as well as the services we always provide for our clients, we try to go above and beyond to add extra value and when we can provide favours. We believe in what our clients are trying to achieve and usually have to rein ourselves in knowing there are only so many hours in a day – so we love it when we get a chance to go overboard for a client and do that bit extra. These are just some of the ways we demonstrate the importance of supporting one another.

We also started working with the Career Innovation Company, helping them with their social media. It has been great to work on engaging potential clients through their channels and driving more visitors to their website. They have some really interesting blogs which have certainly got us thinking.

The Gandhi Foundation tasked us with updating their website – then added in a rebrand and some social media support too. Again, another interesting project which required some research into the life of a fascinating, wise man. You can see some of the work connected to this project on our Behance account.

We’ve also been back working with Vision Mission on a new website, another interesting project which concluded the branding and messaging work we did for them in 2020.

2021 was another busy year for We Are Comma and 2022 looks to be the same. No doubt we will be working even more new clients too.

Pic showing the updated Disability Power 100 logo and a spread from the new publication
How to create a successful marketing campaign: Christmas jumper day

How to create a successful marketing campaign: Christmas jumper day

How to create a successful marketing campaign: Christmas jumper day

This is the first in our irregular series looking at successful marketing campaigns and how you can create your own winning promotion.

2021 is the 10th anniversary of Save the Children’s annual fundraising Christmas jumper day. Last year the campaign raised £3m for the charity – despite all the challenges of last Christmas. So why is this campaign so successful? And most importantly, how can you recreate its achievements?

There are five key reasons Christmas jumper day is so popular.

First, it’s simple. It’s an easy-to-understand concept. Wear a Christmas jumper then donate some money for doing so. Great! Finding a similarly simple concept to promote your charity or organisation might not be so easy but it is possible. There are a few options – either you can choose a time of year that you want to focus your efforts on and pick something familiar as a ‘hook’ to hang your campaign on; Easter bonnet day for example. Or you pick something that it iconic to your brand and focus on that.

Secondly, use an item they have or are familiar with. Everyone knows what a Christmas jumper is. Many people own them. Picking a day when everyone should wear them makes it powerful. This leads into point three.

Three, make your campaign accessible. Everyone can wear a Christmas Jumper. This is one of the reasons it is so popular in schools, places of work – everywhere. Anyone and everyone can join in – if they’re willing to wear a questionable jumper. And in fact, since Christmas jumper day launched the options for more tasteful Christmas jumpers have increased. Incidentally this has been reflected in the marketing. It started as a very tongue in cheek, dodgy jumper day. But its simplicity and popularity mean it has grown to be more middle-of-the-road. Asking people to wear ballgowns, for example, will never become so popular because they are not so easy to get hold off, a good percentage of the population would rather not wear them and many people couldn’t do their job in them.

Four, make it regular. This is the 10th annual Christmas jumper day. Schools, PTAs, hospitals, community groups, local authorities – everyone knows to expect it in early December. This means they can make it part of their plan for the year.

Five, make people feel good. This is the most important part to any successful campaign. People have to feel good for taking part. Save the Children’s Christmas jumper day makes people feel good for donating to a worthy cause. And they can build excitement about the coming celebrations for Christmas. It’s a win-win. How can your organisation leverage this feel good factor? Are you a charity that people can feel good raising money for? Are you an organisation which people can volunteer for and feel good doing so? Are you a small business that can make people feel good for supporting? Find your feel good factor and use it.

What lesson from Christmas jumper day will you be taking into your campaigns in 2022?

Remember We Are Comma can help design, develop and deliver your campaigns and create success for your organisation. Email to find out how we could help you.

Pic showing a Christmas jumper pattern

Photos from Adobe Stock

We are two!

We are two!

We are two!

Today We Are Comma is celebrating our second birthday! Another year has whizzed by so as is our custom, we are taking some time to reflect on the year.

Our biggest take away from this year is the importance of supporting one another. Last year we wrote about the importance of choosing clients carefully. This year we have been so grateful that we did and we want to give an especially big thank you to all our clients.

We have had a number of new clients join us this year including The Gandhi Foundation, Career Innovation Companyand the Disabled Living Foundation among others. We have loved getting to know these organisations and supporting them with new ideas, driving their marketing forward and supporting them.

We have also continued to work with many of our long-standing clients including Blackfen Community Library, Shaw Trust, Inspace Media, 1st Industrial and Commercial Services and Valicity to name a few. We have valued their continued support of We Are Comma and their repeat business over these difficult, COVID-19 pandemic times.

Support goes both ways so as well as the services we always provide for our clients, we try to go above and beyond to add extra value and when we can provide favours. We believe in what our clients are trying to achieve and usually have to rein ourselves in knowing there are only so many hours in a day – so we love it when we get a chance to go overboard for a client and do that bit extra. These are just some of the ways we demonstrate the importance of supporting one another.

So, what does the next year have in store for We Are Comma? We’ve got some exciting potential projects coming up with even more new clients – watch this space. We’ll continue to give our clients the excellent creative service they expect from us. In our last blog post we spoke about how the team has grown over the last year – so maybe we’ll grow the team again this year. We’ll definitely be sharing more on our social media channels so keep an eye out to see what we’re up to on our LinkedIn and Instagram accounts.

Who would you like to give a shout out for their support this year?

Pic showing two people discussing some work on a laptop

Photos from Adobe Stock

Sorry for the radio silence!

Sorry for the radio silence!

Sorry for the radio silence!

What a year! I suppose I better start by explaining why we have been so quiet over the last almost a year. Well for a start we have been growing the team; in more ways than one. I have been off on maternity leave. Last October, my second son was born. It’s been an exciting, challenging and very special time. Maternity leave when you’re running your own business is quite different to when you are an employee.

When I had my elder son, someone covered my role while I was away on maternity leave. I left them an instruction manual of my job and ensured they understood what needed to be done, when. They had contact details for my boss so any problems they could reach them. I’d emailed HR and they knew my plans about maternity leave. They would arrange my pay. On my last day of work (two days before my son was due), I said my farewells for a year and off I went. My role was covered. My boss was happy. I was about to meet my baby.

This time it was a very different matter. [Let’s not talk about being pregnant, giving birth and after care in a global pandemic!] For a start the practicalities of maternity leave are very different – arranging maternity pay is much more confusing. No simple email to HR to say when you’re off. But once I had got over that. I needed to arrange cover for my work. I had a range of trusted colleagues, whom I had worked with over the years to ask to cover writing, comms and PR for our clients as needed. This worked well and ensured continuity. Al could oversee work and do the client liaison side of things.

The good thing about working for yourself is often flexibility and during maternity leave this proved to be very true. If I was needed, I was just a phone call away. And those phone calls could happen anytime not just Monday to Friday 9am to 5pm. For me this was a huge plus as I could arrange calls for when my sons were in bed or at times my husband would be around to take care of his kids.

This flexibility has also been so useful for me in coming back to work. I am now back working with We Are Comma one day a week to smooth the transition for my family. As we get used to things, I will be back working more hours but this flexibility is so valuable with young children. Unlike a job as an employee, I am not forced in fixed hours each week as soon as I return. I can take things slow but if they are going well, I can ramp my hours up quickly. Likewise, when the inevitable – with two young kids – sick days happen I can be flexible in my hours so I can care for them.

I mentioned our team has grown in more ways than one. As well as trusted colleagues joining us on the comms, PR and writing side of things, we have also had Dan join our team to strengthen and add to our web offering. Mark has also joined us a graphic designer to expand our capacities in this area. Read more about Dan, Mark and the rest of the team here.

So, what have I missed? What’s been your biggest news story of the last year?

Pic showing family on the beach during the summertime

Photos by Jayne Runacres