A measure of success

A measure of success

Custom CMS platform, online marketing, ecommerce

A measure of success

A complete CMS bespoke build and online marketing for a world leader in strain gauge measurement devices.

The brief 

Mantracourt designs and builds complex measurement devices for various business sectors such as aerospace, automotive and civil engineering.

They required an online presence that reflected their prime market position, including wide exposure on the search engines; a comprehensive, bespoke CMS; ecommerce facilities; and an online Partner platform scheme.

The solution

A comprehensive search engine optimisation plan was put in place. This included copywriting, scheduled publishing of articles, onsite and offsite SEO practices. Together with achieving results on the organic listings, online marketing – including Google Ads and Bing Ads – was implemented to ensure Mantracourt showed for highly relevant search terms across niche markets.

Mantracourt have highly specialist documentation, software and content that needed to be kept up to date. No off-the-shelf CMS could match the requirements, so we built a bespoke CMS which allows Mantracourt to update all aspects of their website and backend materials.

In addition, a Partner Platform was built which allows companies interested in selling Mantracourt’s OEM products to register. Deep integration with the Google Maps API means users can find distributors of Mantracourt’s products, which is all controlled from the CMS. https://www.mantracourt.com/

The impact

A solid online presence with many spin-off websites supporting the main website. Great exposure on the search engines – worldwide – generating traffic and business. The main website – and satellite websites – are the go-to resource hub for Mantracourt’s clients. A longstanding, very happy, client with many exciting online tools in the pipeline.

Pic showing someone typing a blog entry for the Mantracourt blog on a laptop

We’ve worked with Dan and his team for more than 14 years. He’s always been very responsive and forward-thinking. As a market leader in strain gauge measurement devices, having a reliable pair of hands to look after our digital presence has been essential in our achievements.

Kelly Voysey

Head of Marketing, Mantracourt Electronics

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Powerfully written

Shaw Trust is a charity helping to transform the lives of young people and adults across the UK and internationally. Each year it publishes the Shaw Trust Disability Power 100, the list of the 100 most influential disabled people in the UK. When Shaw Trust needed a copywriter it could trust to compose the fifth Shaw Trust Disability Power 100 for 2020, it turned to We Are Comma.

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Shaw Trust commissioned We Are Comma to take the list of 100 most influential disabled people, as decided by the 2020 judging panel, research and write biographies for each.

We Are Comma also worked on the brand development, filmed the awards ceremony and supported previous social media campaigns. You can read all about this project by clicking the link here.

A video from the 2018 event covered originally by memebers of  the We Are Comma team

The impact

We Are Comma gathered the required information, liaised with those on the list and drafted the copy for each person on the list. We Are Comma gave each person on the list the opportunity to approve their biography. In addition, we collected consents and images for each ‘power-lister’. Finally, we kept in contact with Shaw Trust through regular emails, calls and meetings to update the team on progress etc.

Pic showing a Power 100 winner entry on the website

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