by addacomma | Jul 22, 2021
video & photography, motion graphics, video editing
Clear and practical support for the experts
Three days of filming produced more than 40 training videos for a national charity that looks to add life to years with practical advice.
The DLF is the UK’s leading national charity helping older and disabled people live independently at home with equipment. The organisation provides information and training for health care professionals, ensuring that the best person-centered care is delivered. The DLF also supplies the wider public. Helping people make better informed assistive technology choices.
For this project, the DLF required a range of products and aids to be filmed in operation so the final films could be used during face-to-face training sessions or as an online resource.
Filming lasted three days and took place at a DLF training facility, with more than 40 items filmed.
The footage then had graphics and animated content added during editing. With titles and call to action referencing the organisation’s brand guidelines also added.
“We had a very short time with a venue and staff and many complications owing to Covid-19 restrictions but needed to record as much content as possible. Thankfully Al knew exactly what to do and guided us through the three days to get the most out of the time. When seeing the finished product I was amazed at how Al had captured exactly what we needed with limited time, hardly any guidance from us, and completed first time without the need for edits. He really listened to the brief and delivered over and above what was expected. I would highly recommend and would use we are comma in the future.”
Professional Services Manager , DLF
Scadbury Park
A film highlighting the work of a charity which tackles intergenerational loneliness.
Ambiental Risk Analytics
A commission for a Christmas Ecard led to the adoption of an organisational device screensaver design.
Green Light for Video
Green screen filming and editing delivered a series of online coaching films for an innovative career development organisation.
Power 100
An annual publication highlighting the 100 most influential disabled people in the UK.
by addacomma | May 5, 2021
Branding, Messaging, PR & Comms
Bringing a vision to life
An organisation, which provides strategic and business development support to help social businesses thrive, wanted to create fresh branding and messaging to reach more people.
The organisation wanted a new brand and messaging to underpin it, to reach more people and create an impactful impression.
We Are Comma ran a full day workshops to draw out the organisation’s purpose, vision, mission and values. In addition, branding workshops developed ideas for the look and feel of the organisation’s brand. Running these workshops together ensured that the messaging and branding work hand in hand. The branding and messaging have now been rolled out and given the organisation a professional image.
“I’m delighted with what We Are Comma have created. The messaging perfectly encapsulates what we want to share about the strategic services we provide for the social enterprises, charities and organisations we work with. The brand is fresh and speaks a thousand words to demonstrate what we stand for as an organisation. I’m really pleased with the business cards and other printing which We Are Comma have created. I’m looking forward to creating a website with the team in future.”
Director, Vision Mission
Business Awards Branding
Developing a brand that could be used to connect all the London Boroughs whilst still work independently.
Messaging for all
Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.
Gloucestershire YST
A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.
C4ty
A brand for an organisation providing support to young people living and studying within the City of London.
by addacomma | Nov 19, 2020
PR, Comms, Marketing, Social Media, Virtual Conferencing
Evolving Education and Careers: A virtual conference
Organising an engaging three day virtual conference during a pandemic was always going involve thinking differently. The Evolving Education and Careers conference from DMH Associates offered a fantastic opportunity to mix technology and innovative presentation for more than 400 delegates.
The brief was to support DMH Associates on increasing delegate signup to a three-day virtual conference utilising innovative marketing techniques and partnership marketing. We were to research and identify the most appropriate technology platform to run the event from a website portal. This included the registration process, multiple webinars, delegate networking and technical support throughout the event. Additionally, the organisation of advance training for the moderators, speakers and staff on the chosen technology platform was required. So too was the provision of delegate guides to ensure easy access.
To ensure delegate numbers:
- Email marketing to DMH Associates event subscribers creating a story for the conference with tailored messaging to the potential delegate groups
- LinkedIn contact identification and liaising with speakers and partners to spread the word using their own established networks. Speaker cards and example posts were created to support this process
- Working directly with sponsors to share the message using their regular channels – web, social etc
- Developing key strategic partnerships (such as with FE News) so that articles could be published using their channels
Following technology platform research we implemented the following:
- Use of Eventbrite to manage the registration process
- Use of Zoom for webinars – this choice was based on both the technical benefits and that as a recognised name that it would reduce fears over operation
- Use of Whova – a networking platform that integrates with Eventbrite and Zoom. This allowed us to send notifications and emails to delegates, gain feedback, one to one chat with both delegates and speakers, swap business cards and even shared articles
Feedback gathered indicated that the virtual international conference was a great success. We received an overall rating of 4.8 out of 5 for the speakers, content and organisation of the event.
One delegate even tweeted – It’s like the equivalent of the Glastonbury Festival for education and careers professionals”.
Whova proved successful, allowing delegates to get many of the same benefits as attending in person, including networking and the development of new industry contacts.
The event ended with a surprise, having a rapper to close the conference with a poetic overview.
Ministerial conference addresses
“Mark Mitchell is a true professional. Over the last two years he has provided dmh associates with first-class technical support. Mark is always willing to find ways to solve problems and has the dual expertise of digital and marketing. He really helped with the development of our first Virtual International Conference with over 400 delegates and speakers which was an amazing success! He also backed this up with an innovative social networking platform and a Digital Resource Toolkit. I would not hesitate to recommend Mark’s services.”
Director, DMH Associates
Messaging for all
Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.
Aaduki Insurance
Developing an efficient online quotation system helped to streamline the sign up process and boost customers.
Accessibility Services
Data analysis and email marketing help a business correctly identify customers and achieve to profitability.
Power 100
An annual publication highlighting the 100 most influential disabled people in the UK.
