Evolving Education and careers – A virtual conference

Evolving Education and careers – A virtual conference

PR, Comms, Marketing, Social Media, Virtual Conferencing

Evolving Education and Careers: A virtual conference

Organising an engaging three day virtual conference during a pandemic was always going involve thinking differently. The Evolving Education and Careers conference from DMH Associates offered a fantastic opportunity to mix technology and innovative presentation for more than 400 delegates.

The brief 

The brief was to support DMH Associates on increasing delegate signup to a three-day virtual conference utilising innovative marketing techniques and partnership marketing. We were to research and identify the most appropriate technology platform to run the event from a website portal. This included the registration process, multiple webinars, delegate networking and technical support throughout the event. Additionally, the organisation of advance training for the moderators, speakers and staff on the chosen technology platform was required. So too was the provision of delegate guides to ensure easy access.

What we did

To ensure delegate numbers:

    • Email marketing to DMH Associates event subscribers creating a story for the conference with tailored messaging to the potential delegate groups

    • LinkedIn contact identification and liaising with speakers and partners to spread the word using their own established networks. Speaker cards and example posts were created to support this process

    • Working directly with sponsors to share the message using their regular channels – web, social etc

    • Developing key strategic partnerships (such as with FE News) so that articles could be published using their channels

Following technology platform research we implemented the following:

    • Use of Eventbrite to manage the registration process

    • Use of Zoom for webinars – this choice was based on both the technical benefits and that as a recognised name that it would reduce fears over operation

    • Use of Whova – a networking platform that integrates with Eventbrite and Zoom. This allowed us to send notifications and emails to delegates, gain feedback, one to one chat with both delegates and speakers, swap business cards and even shared articles

The impact

Feedback gathered indicated that the virtual international conference was a great success. We received an overall rating of 4.8 out of 5 for the speakers, content and organisation of the event.

One delegate even tweeted – It’s like the equivalent of the Glastonbury Festival for education and careers professionals”.

Whova proved successful, allowing delegates to get many of the same benefits as attending in person, including networking and the development of new industry contacts.

The event ended with a surprise, having a rapper to close the conference with a poetic overview.

Pic a laptop screen showing the DMH and Associates Virtual Conference rap performance

Impact in numbers

International delegates

Industry speakers

Ministerial conference addresses

Conference days

CPD hours earned

Event sessions

Debate topics

Mark Mitchell is a true professional. Over the last two years he has provided dmh associates with first-class technical support. Mark is always willing to find ways to solve problems and has the dual expertise of digital and marketing. He really helped with the development of our first Virtual International Conference with over 400 delegates and speakers which was an amazing success! He also backed this up with an innovative social networking platform and a Digital Resource Toolkit. I would not hesitate to recommend Mark’s services.”

Dr Deirdre Hughes OBE

Director, DMH Associates

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Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

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We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

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Impact in numbers

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per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

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