by addacomma | May 5, 2021
Branding, Messaging, PR & Comms
Bringing a vision to life
An organisation, which provides strategic and business development support to help social businesses thrive, wanted to create fresh branding and messaging to reach more people.
The organisation wanted a new brand and messaging to underpin it, to reach more people and create an impactful impression.
We Are Comma ran a full day workshops to draw out the organisation’s purpose, vision, mission and values. In addition, branding workshops developed ideas for the look and feel of the organisation’s brand. Running these workshops together ensured that the messaging and branding work hand in hand. The branding and messaging have now been rolled out and given the organisation a professional image.
“I’m delighted with what We Are Comma have created. The messaging perfectly encapsulates what we want to share about the strategic services we provide for the social enterprises, charities and organisations we work with. The brand is fresh and speaks a thousand words to demonstrate what we stand for as an organisation. I’m really pleased with the business cards and other printing which We Are Comma have created. I’m looking forward to creating a website with the team in future.”
Director, Vision Mission
by addacomma | Nov 19, 2020
PR, Comms, Marketing, Social Media, Virtual Conferencing
Evolving Education and Careers: A virtual conference
Organising an engaging three day virtual conference during a pandemic was always going involve thinking differently. The Evolving Education and Careers conference from DMH Associates offered a fantastic opportunity to mix technology and innovative presentation for more than 400 delegates.
The brief was to support DMH Associates on increasing delegate signup to a three-day virtual conference utilising innovative marketing techniques and partnership marketing. We were to research and identify the most appropriate technology platform to run the event from a website portal. This included the registration process, multiple webinars, delegate networking and technical support throughout the event. Additionally, the organisation of advance training for the moderators, speakers and staff on the chosen technology platform was required. So too was the provision of delegate guides to ensure easy access.
To ensure delegate numbers:
- Email marketing to DMH Associates event subscribers creating a story for the conference with tailored messaging to the potential delegate groups
- LinkedIn contact identification and liaising with speakers and partners to spread the word using their own established networks. Speaker cards and example posts were created to support this process
- Working directly with sponsors to share the message using their regular channels – web, social etc
- Developing key strategic partnerships (such as with FE News) so that articles could be published using their channels
Following technology platform research we implemented the following:
- Use of Eventbrite to manage the registration process
- Use of Zoom for webinars – this choice was based on both the technical benefits and that as a recognised name that it would reduce fears over operation
- Use of Whova – a networking platform that integrates with Eventbrite and Zoom. This allowed us to send notifications and emails to delegates, gain feedback, one to one chat with both delegates and speakers, swap business cards and even shared articles
Feedback gathered indicated that the virtual international conference was a great success. We received an overall rating of 4.8 out of 5 for the speakers, content and organisation of the event.
One delegate even tweeted – It’s like the equivalent of the Glastonbury Festival for education and careers professionals”.
Whova proved successful, allowing delegates to get many of the same benefits as attending in person, including networking and the development of new industry contacts.
The event ended with a surprise, having a rapper to close the conference with a poetic overview.
Ministerial conference addresses
Dr Deirdre Hughes OBE
“Mark Mitchell is a true professional. Over the last two years he has provided dmh associates with first-class technical support. Mark is always willing to find ways to solve problems and has the dual expertise of digital and marketing. He really helped with the development of our first Virtual International Conference with over 400 delegates and speakers which was an amazing success! He also backed this up with an innovative social networking platform and a Digital Resource Toolkit. I would not hesitate to recommend Mark’s services.”
Director, DMH Associates
by addacomma | Jan 30, 2020
Data Segmentation, Email Marketing, Lead Management, SEO
Helping Accessibility Services increase its bottom line
Accessibility Services is company that helps organisation websites and media be accessible to all and with more than 30 years’ experience, working with central and local government, private sector and charities across the UK and internationally.
Help the business unit to go from breaking even to profitable.
A dramatic improvement in revenue through customer segmentation, sales training, lead management, email marketing, utilising strategy relationships with local authorities and other partners, maximising the ‘call to actions’ in all communications.
The team set up a simple customer relationship management system, for Accessibility Services, to ensure the sales process is managed easily by multiple team members. This transformed Accessibility Services from an organisation which broke even financially to a profitable business within one year.
The other major win was having a separate strategy for existing clients to make sure they are communicated with regularly to maximise revenue. The strategy utilises email marketing and an effective account management process.
Email campaigns delivered.
Contacts segmented and organised.
“Mark goes the extra mile to understand business needs so that an effective marketing approach can be implemented, to obtain the commercial results required. He is willing to share his knowledge and expertise in order to up-skill those he works with, thereby leaving a lasting legacy. Mark’s passion and enthusiasm is infectious creating a positive working environment for all those he engages with. It has been a pleasure working together.”
Operations Manager, Accessibility Services