A measure of success

A measure of success

Custom CMS platform, online marketing, ecommerce

A measure of success

A complete CMS bespoke build and online marketing for a world leader in strain gauge measurement devices.

The brief 

Mantracourt designs and builds complex measurement devices for various business sectors such as aerospace, automotive and civil engineering.

They required an online presence that reflected their prime market position, including wide exposure on the search engines; a comprehensive, bespoke CMS; ecommerce facilities; and an online Partner platform scheme.

The solution

A comprehensive search engine optimisation plan was put in place. This included copywriting, scheduled publishing of articles, onsite and offsite SEO practices. Together with achieving results on the organic listings, online marketing – including Google Ads and Bing Ads – was implemented to ensure Mantracourt showed for highly relevant search terms across niche markets.

Mantracourt have highly specialist documentation, software and content that needed to be kept up to date. No off-the-shelf CMS could match the requirements, so we built a bespoke CMS which allows Mantracourt to update all aspects of their website and backend materials.

In addition, a Partner Platform was built which allows companies interested in selling Mantracourt’s OEM products to register. Deep integration with the Google Maps API means users can find distributors of Mantracourt’s products, which is all controlled from the CMS. https://www.mantracourt.com/

The impact

A solid online presence with many spin-off websites supporting the main website. Great exposure on the search engines – worldwide – generating traffic and business. The main website – and satellite websites – are the go-to resource hub for Mantracourt’s clients. A longstanding, very happy, client with many exciting online tools in the pipeline.

Pic showing someone typing a blog entry for the Mantracourt blog on a laptop

We’ve worked with Dan and his team for more than 14 years. He’s always been very responsive and forward-thinking. As a market leader in strain gauge measurement devices, having a reliable pair of hands to look after our digital presence has been essential in our achievements.

Kelly Voysey

Head of Marketing, Mantracourt Electronics

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Quotes with the click of a button

Quotes with the click of a button

coding, online platforms, SEO, SEM, UI/UX

Quotes with the click of a button

User experience planning was critical to providing a forward-thinking company with an efficient, cutting edge online quoting system.

The brief 

Aaduki is a market leader in providing insurance to photographers and videographers.

As a forward-looking company, our lead developer was asked to create the facility for customers to obtain online quotes. At the time, this was one of the first such systems of this type to be built!

The solution

An efficient multi-step process has been created to break up the information gathering process.

  • Thorough user experience planning and testing
  • Any entered information can be saved part-way supporting multiple visits
  • Behind the scenes, complex mathematical models calculate customer quotes from the data added
  • On acceptance of a quote, a user is filtered efficiently to payment
  • An automated scheduled email system then sends out renewal notices

The website has since undergone a facelift, with changes to the original web design. The simplicity of the online quoting system remains however, demonstrating the effectiveness of the original system put in place.

You can visit the Aaduki website by using the link shown below.

https://www.aaduki.com

The impact

The introduction of the system – coupled with a comprehensive SEO/SEM campaign – directly translated to a reduction in man-hours sending renewal notices and handling phone calls.

Pic showing a close up of the current Aaduki website

Dan is a very proficient web developer. For well over a decade, he has provided Aaduki with first-class technical support. Always willing to find ways to solve problems and with a wide range of skills, has assisted in the expansion of our business. He helped us with the development of several quote and buy websites which increased our sales, as well as other web-based projects. I would not hesitate to recommend services from Dan and the team.”

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Helping Accessibility Services increase its bottom line

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Accessibility Services is company that helps organisation websites and media be accessible to all and with more than 30 years’ experience, working with central and local government, private sector and charities across the UK and internationally.

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Help the business unit to go from breaking even to profitable.

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A dramatic improvement in revenue through customer segmentation, sales training, lead management, email marketing, utilising strategy relationships with local authorities and other partners, maximising the ‘call to actions’ in all communications.

The team set up a simple customer relationship management system, for Accessibility Services, to ensure the sales process is managed easily by multiple team members. This transformed Accessibility Services from an organisation which broke even financially to a profitable business within one year.

The other major win was having a separate strategy for existing clients to make sure they are communicated with regularly to maximise revenue. The strategy utilises email marketing and an effective account management process.

Impact in numbers

Email campaigns delivered.

Contacts segmented and organised.

%

Email open rate success.

“Mark goes the extra mile to understand business needs so that an effective marketing approach can be implemented, to obtain the commercial results required. He is willing to share his knowledge and expertise in order to up-skill those he works with, thereby leaving a lasting legacy. Mark’s passion and enthusiasm is infectious creating a positive working environment for all those he engages with. It has been a pleasure working together.”

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