by Alastair | Jun 14, 2021
Custom CMS platform, online marketing, ecommerce
A complete CMS bespoke build and online marketing for a world leader in strain gauge measurement devices.
Mantracourt designs and builds complex measurement devices for various business sectors such as aerospace, automotive and civil engineering.
They required an online presence that reflected their prime market position, including wide exposure on the search engines; a comprehensive, bespoke CMS; ecommerce facilities; and an online Partner platform scheme.
A comprehensive search engine optimisation plan was put in place. This included copywriting, scheduled publishing of articles, onsite and offsite SEO practices. Together with achieving results on the organic listings, online marketing – including Google Ads and Bing Ads – was implemented to ensure Mantracourt showed for highly relevant search terms across niche markets.
Mantracourt have highly specialist documentation, software and content that needed to be kept up to date. No off-the-shelf CMS could match the requirements, so we built a bespoke CMS which allows Mantracourt to update all aspects of their website and backend materials.
In addition, a Partner Platform was built which allows companies interested in selling Mantracourt’s OEM products to register. Deep integration with the Google Maps API means users can find distributors of Mantracourt’s products, which is all controlled from the CMS.
https://www.mantracourt.com/
A solid online presence with many spin-off websites supporting the main website. Great exposure on the search engines – worldwide – generating traffic and business. The main website – and satellite websites – are the go-to resource hub for Mantracourt’s clients. A longstanding, very happy, client with many exciting online tools in the pipeline.
“We’ve worked with Dan and his team for more than 14 years. He’s always been very responsive and forward-thinking. As a market leader in strain gauge measurement devices, having a reliable pair of hands to look after our digital presence has been essential in our achievements.”
Head of Marketing, Mantracourt Electronics
Cube Direct
Thorough research and testing were required to set up a CRM system that automated tasks to reduce time spent on data entry.
Aaduki Insurance
Developing an efficient online quotation system helped to streamline the sign up process and boost customers.
NHS Diabetes Calculator
Complex scripting was required to produce an online tool to be used in the battle against childhood Diabetes.
Accessibility Services
Data analysis and email marketing help a business correctly identify customers and achieve to profitability.
by addacomma | Apr 14, 2021
coding, online platforms, SEO, SEM, UI/UX
Quotes with the click of a button
User experience planning was critical to providing a forward-thinking company with an efficient, cutting edge online quoting system.
Aaduki is a market leader in providing insurance to photographers and videographers.
As a forward-looking company, our lead developer was asked to create the facility for customers to obtain online quotes. At the time, this was one of the first such systems of this type to be built!
An efficient multi-step process has been created to break up the information gathering process.
- Thorough user experience planning and testing
- Any entered information can be saved part-way supporting multiple visits
- Behind the scenes, complex mathematical models calculate customer quotes from the data added
- On acceptance of a quote, a user is filtered efficiently to payment
- An automated scheduled email system then sends out renewal notices
The website has since undergone a facelift, with changes to the original web design. The simplicity of the online quoting system remains however, demonstrating the effectiveness of the original system put in place.
You can visit the Aaduki website by using the link shown below.
https://www.aaduki.com
The introduction of the system – coupled with a comprehensive SEO/SEM campaign – directly translated to a reduction in man-hours sending renewal notices and handling phone calls.
“Dan is a very proficient web developer. For well over a decade, he has provided Aaduki with first-class technical support. Always willing to find ways to solve problems and with a wide range of skills, has assisted in the expansion of our business. He helped us with the development of several quote and buy websites which increased our sales, as well as other web-based projects. I would not hesitate to recommend services from Dan and the team.”
Client Director, Aaduki Multimedia Insurance
University of Exeter Medical School
Careful planning and coding were required to provide an online platform for GPs to match patient data and samples.
Cube Direct
Thorough research and testing were required to set up a CRM system that automated tasks to reduce time spent on data entry.
NHS Diabetes Calculator
Complex scripting was required to produce an online tool to be used in the battle against childhood Diabetes.
Accessibility Services
Data analysis and email marketing help a business correctly identify customers and achieve to profitability.
by addacomma | Jan 30, 2020
Data Segmentation, Email Marketing, Lead Management, SEO
Helping Accessibility Services increase its bottom line
Accessibility Services is company that helps organisation websites and media be accessible to all and with more than 30 years’ experience, working with central and local government, private sector and charities across the UK and internationally.
Help the business unit to go from breaking even to profitable.
A dramatic improvement in revenue through customer segmentation, sales training, lead management, email marketing, utilising strategy relationships with local authorities and other partners, maximising the ‘call to actions’ in all communications.
The team set up a simple customer relationship management system, for Accessibility Services, to ensure the sales process is managed easily by multiple team members. This transformed Accessibility Services from an organisation which broke even financially to a profitable business within one year.
The other major win was having a separate strategy for existing clients to make sure they are communicated with regularly to maximise revenue. The strategy utilises email marketing and an effective account management process.
Email campaigns delivered.
Contacts segmented and organised.
“Mark goes the extra mile to understand business needs so that an effective marketing approach can be implemented, to obtain the commercial results required. He is willing to share his knowledge and expertise in order to up-skill those he works with, thereby leaving a lasting legacy. Mark’s passion and enthusiasm is infectious creating a positive working environment for all those he engages with. It has been a pleasure working together.”
Operations Manager, Accessibility Services
Messaging for all
Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.
Cube Direct
Thorough research and testing were required to set up a CRM system that automated tasks to reduce time spent on data entry.
DMH Associates
Organising and running a three day virtual conference for more than 400 delegates meant utilising a mix of technology and innovative presentation.
Blackfen Community Library
A redesign for a local community library and hub presented the opportunity for refined user experiences and increased functionality.
