by Alastair | Jun 14, 2021
Custom CMS platform, online marketing, ecommerce
A complete CMS bespoke build and online marketing for a world leader in strain gauge measurement devices.
Mantracourt designs and builds complex measurement devices for various business sectors such as aerospace, automotive and civil engineering.
They required an online presence that reflected their prime market position, including wide exposure on the search engines; a comprehensive, bespoke CMS; ecommerce facilities; and an online Partner platform scheme.
A comprehensive search engine optimisation plan was put in place. This included copywriting, scheduled publishing of articles, onsite and offsite SEO practices. Together with achieving results on the organic listings, online marketing – including Google Ads and Bing Ads – was implemented to ensure Mantracourt showed for highly relevant search terms across niche markets.
Mantracourt have highly specialist documentation, software and content that needed to be kept up to date. No off-the-shelf CMS could match the requirements, so we built a bespoke CMS which allows Mantracourt to update all aspects of their website and backend materials.
In addition, a Partner Platform was built which allows companies interested in selling Mantracourt’s OEM products to register. Deep integration with the Google Maps API means users can find distributors of Mantracourt’s products, which is all controlled from the CMS.
A solid online presence with many spin-off websites supporting the main website. Great exposure on the search engines – worldwide – generating traffic and business. The main website – and satellite websites – are the go-to resource hub for Mantracourt’s clients. A longstanding, very happy, client with many exciting online tools in the pipeline.
“We’ve worked with Dan and his team for more than 14 years. He’s always been very responsive and forward-thinking. As a market leader in strain gauge measurement devices, having a reliable pair of hands to look after our digital presence has been essential in our achievements.”
Head of Marketing, Mantracourt Electronics
by addacomma | Oct 21, 2020
Shaw Trust is a charity helping to transform the lives of young people and adults across the UK and internationally. Each year it publishes the Shaw Trust Disability Power 100, the list of the 100 most influential disabled people in the UK. When Shaw Trust needed a copywriter it could trust to compose the fifth Shaw Trust Disability Power 100 for 2020, it turned to We Are Comma.
Shaw Trust commissioned We Are Comma to take the list of 100 most influential disabled people, as decided by the 2020 judging panel, research and write biographies for each.
We Are Comma also worked on the brand development, filmed the awards ceremony and supported previous social media campaigns. You can read all about this project by clicking the link here.
A video from the 2018 event covered originally by memebers of the We Are Comma team
We Are Comma gathered the required information, liaised with those on the list and drafted the copy for each person on the list. We Are Comma gave each person on the list the opportunity to approve their biography. In addition, we collected consents and images for each ‘power-lister’. Finally, we kept in contact with Shaw Trust through regular emails, calls and meetings to update the team on progress etc.
“Working with We Are Comma has been brilliant. They have kept us update to date in the loop with progress. The project has been well organised and planned. We have been really pleased with the whole project from planning, through to execution and delivery.”
Organisational Lead for Disability Advocacy, Shaw Trust
by addacomma | Sep 28, 2020
Copywriting, Marketing, Web design
An online hub for a community hub
Blackfen Community Library and Rooted Coffee House is much more than a library; providing a home away from home, a warm greeting and welcoming space for everyone. In addition, they offer activities for people of all ages each week. The library website had not been updated for some years and did not reflect the experience visitors to the library have.
Blackfen Community Library tasked We Are Comma with completely overhauling the website to showcase all the activities provided, the services and support available, events and news.
We Are Comma gathered the required information to start rewriting the website. The design team then set about creating a more visually appealing site. We Are Comma also provided website training. The website has launched and helped Blackfen Community Library create an impact online. We Are Comma will also be going back to take photographs for the website when activities re-start after the Covid-19 pandemic.
“We are really pleased with the website. It much better reflects the variety of things we do and offer at Blackfen Community Library. Working with We Are Comma has been very easy, especially during lockdown and beyond. The team have given us lots of advice and help to make sure the site functions well and training on how to write for the web.”
Blackfen Community Library Manager
by addacomma | Jan 29, 2020
A message which works for all
A large employee owned organisation which provides services in industries as wide ranging as Early Years education to Justice, working in 40 prisons.
The organisation had grown to provide services to more people from many walks of life but hadn’t refreshed its messaging for some years and needed a simple message that could work for all audiences.
Fun, interactive workshops with a cross section of colleagues at the organisation, helped identify key threads of the messaging. This was then worked up to create new values, a new purpose – rather than vision and mission along with a simple tag line which was versatile and worked for all. Commissioners and customers alike responded positively to it. Colleagues felt it represented the work they do and are proud to use it. From the tagline all the corporate messaging and branding was developed.
Focus groups to cover the UK.
Staff from all levels of the business participated.
Additional online poll/survey responses collated.
“This was a complex project involving multiple stakeholders and events, it required diplomacy and creativity. The team handled all this brilliantly. They took all the feedback then developed messaging which works across the organisation and has stood the test of time.”
Director of Sales and Marketing, Prospects
by addacomma | Jan 29, 2020
Copywriting, Marketing, PR & Comms
Writing a website for women workers
Global Charity, ActionAid tasked Comma with copywriting a campaign website focused on women and work.
Copywrite campaign website along with news articles and downloads to promote a global campaign with two discrete but complementary parts. The first is to stop violence against women at work. The second is lift the burden of care and domestic responsibility that women face and make sure the state is providing public services which every citizen needs such as access to safe water, education and health provisions.
A new, clear, plain English campaign website which encourages visitors to take action to further the campaign.
In addition to the copywriting, Comma gave social media and campaign communication advice.
“We Are Comma produced fantastic copy which took a complex message and simplified it so everyone can understand what our campaign is all about. They met our deadlines and gave useful advice too. We look forward to working with We Are Comma again in the future.”