by addacomma | Apr 14, 2021
coding, online platforms, SEO, SEM, UI/UX
Quotes with the click of a button
User experience planning was critical to providing a forward-thinking company with an efficient, cutting edge online quoting system.
Aaduki is a market leader in providing insurance to photographers and videographers.
As a forward-looking company, our lead developer was asked to create the facility for customers to obtain online quotes. At the time, this was one of the first such systems of this type to be built!
An efficient multi-step process has been created to break up the information gathering process.
- Thorough user experience planning and testing
- Any entered information can be saved part-way supporting multiple visits
- Behind the scenes, complex mathematical models calculate customer quotes from the data added
- On acceptance of a quote, a user is filtered efficiently to payment
- An automated scheduled email system then sends out renewal notices
The website has since undergone a facelift, with changes to the original web design. The simplicity of the online quoting system remains however, demonstrating the effectiveness of the original system put in place.
You can visit the Aaduki website by using the link shown below.
The introduction of the system – coupled with a comprehensive SEO/SEM campaign – directly translated to a reduction in man-hours sending renewal notices and handling phone calls.
“Dan is a very proficient web developer. For well over a decade, he has provided Aaduki with first-class technical support. Always willing to find ways to solve problems and with a wide range of skills, has assisted in the expansion of our business. He helped us with the development of several quote and buy websites which increased our sales, as well as other web-based projects. I would not hesitate to recommend services from Dan and the team.”
Client Director, Aaduki Multimedia Insurance
by addacomma | Apr 14, 2021
coding, CRM systems, online platforms, project planning
Building a relationship to move forward
Setting up a CRM system that was fit for purpose required thorough research and testing. The results delivered a robust system that successfully automated tasks and saved staff from hours of data entry.
Cube Direct sources products from a large global network of suppliers. A robust solution was required to manage existing supplier data, alongside an efficient process to enter new details onto the system.
A CRM (Customer Relationship Management) system was thoroughly researched, tested and deployed.
To see the range and variety of products that the supplier has to offer you can visit the site by using the link shown below.
The CRM has been a success, releasing office man-hours and ensuring supplier information is always up to date. Future development will include increased functionality for the issuing of quotes, automatic supplier selection and customer billing.
“Working with a diverse range of suppliers from all over the world, we required a CRM that allows us to select exactly the suppliers we require to make our products. Using Zoho CRM as a basis, we worked with Dan and the team to produce an efficient solution that matched our requirements. Significant hurdles were encountered, but with custom development and the integration of other Zoho products, these were overcome, and we very much look forward to advancing the next stages of the CRM build.”
Head Account Handler, Cube Direct
by addacomma | Apr 13, 2021
coding, information display, online platforms, project planning, web apps
Presenting a picture of the data
Designing an effective visual solution to display complex background maths calculations led to scripting in three different programming languages. The result was a web application to be used as a tool in the battle against diabetes.
A graphical solution was required to display data entered into an NHS funded online calculator for the Exeter University Living Systems Institute to show the probability of a child developing Type-1 diabetes later in life.
The calculations were complex, and the real-time interplay between the maths, user interface, and the graphical elements presented a challenge.
A simple uncluttered layout was designed so as to support ease of use for all users.
- Three different programming languages used to create the final interface
- Real-time interaction with the background calculations
- Standard data entry inputs to ensure user familiarity (ie sliders, radio buttons and check boxes)
- Simple use of colour and icons to support results output
Whilst the appearance may be clean and uncluttered, the application has the opportunity to make a considerable impact on the battle against diabetes. Used as one of the tools available, an early warning predictor can allow individuals to make changes to avoid health issues later in life.
“Dan was able to quickly understand the scope of the project, and build up a working prototype. His contribution enabled us to display complex research data into a user-friendly graphical interface.”
Postdoctoral Research Fellow, Living Systems Institute