by addacomma | Jan 29, 2020
Marketing, Social Media, Video & Photography
New shoots with established roots
A charity project which tackles intergenerational loneliness.
The charity wanted a film to showcase their first intergenerational project to tackle loneliness.
While the brief was for one film, our creative team developed a strategy which included three more detailed films in addition to the initial one. The first film showcased all the groups involved from primary school, residential care home for older people and people with learning disabilities and Autism. The film which had a emotive quality also portrayed the activities which took place at the beautiful, woodland site. The additional three films concentrated on each of the three groups involved delved into the tangible impact the pilot project has had on participant. These films will now be used to secure additional funding to continue the project.
“We were delighted with the film created, which captured the project and all those involved brilliantly. The team gave us really helpful advice to create more than one film, which we have taken. I believe these films will help us secure additional funding so we can continue to provide the project.”
Projects and Enterprise Manager, Shaw Trust
Power 100
An annual publication highlighting the 100 most influential disabled people in the UK.
Gloucestershire YST
A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.
DLF
Three days of filming produced more than 40 training videos for a national charity that looks to add life to years with practical advice.
Green Light for Video
Green screen filming and editing delivered a series of online coaching films for an innovative career development organisation.
by addacomma | Jan 29, 2020
Copywriting, Marketing, PR & Comms
Writing a website for women workers
Global Charity, ActionAid tasked Comma with copywriting a campaign website focused on women and work.
Copywrite campaign website along with news articles and downloads to promote a global campaign with two discrete but complementary parts. The first is to stop violence against women at work. The second is lift the burden of care and domestic responsibility that women face and make sure the state is providing public services which every citizen needs such as access to safe water, education and health provisions.
A new, clear, plain English campaign website which encourages visitors to take action to further the campaign.
In addition to the copywriting, Comma gave social media and campaign communication advice.
“We Are Comma produced fantastic copy which took a complex message and simplified it so everyone can understand what our campaign is all about. They met our deadlines and gave useful advice too. We look forward to working with We Are Comma again in the future.”
ActionAid
Messaging for all
Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.
Blackfen Community Library
A redesign for a local community library and hub presented the opportunity for refined user experiences and increased functionality.
DMH Associates
Organising and running a three day virtual conference for more than 400 delegates meant utilising a mix of technology and innovative presentation.
Power 100
An annual publication highlighting the 100 most influential disabled people in the UK.
by addacomma | Jan 27, 2020
Animation and motion graphics, Branding, Graphic Design
Creative to engage young people
The Gloucestershire Youth Support Team (YST) works with approximately 6,000 vulnerable young people across the county, more than 90% of whom say it has made a difference to their lives. The YST is run by Prospects on behalf of Gloucestershire County Council, in a partnership
YST tasked us with creating a new brand identity to be relevant to the young people they work with and yet professional.
The design team created bold shapes that allowed for either block contrast colour overlay or for a window through to an image.
Specific patterns (and colours) were developed to identify (and differentiate) the various strands of service but applied in such a way to still allow for general recognition of the Gloucestershire YST brand.
The brand has been applied to signage, office design, wall graphics and colour schemes too. Consideration given to assist team/department identification especially within office space (collectively shared or otherwise).
“The brand developed by the team is flexible and appealing to the young people we work with, as the team worked with service users to design and develop it. In addition, the team created a more ‘corporate or partnership’ version for us, which enables us to target our messaging appropriately for our different audiences. Our brand is well recognised. I would recommend the designers.”
Director of Children and Young People’s services, Prospects
Business Awards Branding
Developing a brand that could be used to connect all the London Boroughs whilst still work independently.
Blackfen Community Library
A redesign for a local community library and hub presented the opportunity for refined user experiences and increased functionality.
C4ty Branding
A brand for an organisation providing support to young people living and studying within the City of London.
Scadbury Park
A film highlighting the work of a charity which tackles intergenerational loneliness.
by addacomma | Jan 27, 2020
Creating an awards brand which means business
Business awards run across London in Bromley, Bexley and beyond.
The employee owned organisation which ran a number of Business Awards in London challenged our team to create a new brand which could be used across all areas it operates in.
The brand identity we created means better collective brand recognition wherever the location of the awards. The concept followed the theme of ripples spreading from the source, the borough the awards are taking place in, hinting at potential spheres of influence and interaction across the surrounding areas. Colour would be informed in the first instance by existing borough brand colours. The multitude of colours could then be brought together when representing the overall London Business Awards to accentuate the capital’s rich diversity of people and businesses.
Our team also managed the communications around the awards from opening nominations to the award ceremony and announcing the winners to the world.
The London Business Awards entered by 193 businesses from across the capital. 103 finalists and 11 categories winners plus one overall winner.
Businesses that entered award categories.
Made the final shortlist.
Category winners
(plus one overall business winner).
“The team rose to the challenge and delivered a solution that offered flexibility and went some way to represent the interconnected nature and diversity of business in London.”
Director of Sales and Marketing, Prospects
Power 100
An annual publication highlighting the 100 most influential disabled people in the UK.
Gloucestershire YST
A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.
C4ty Branding
A brand for an organisation providing support to young people living and studying within the City of London.
Messaging for all
Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.
by addacomma | Jan 25, 2020
PR, Comms, Marketing, Social Media, Graphic Design, Video
Campaign of Power for all
The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.
Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.
We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.
The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.
Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.
Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.
Mentions of The Shaw Trust Power 100
per month across platforms.
Visitors to the website per month.
Readership figures that saw the 116
published media articles about the list.
“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”
Marketing Manager, Shaw Trust
Business Awards Branding
Developing a brand that could be used to connect all the London Boroughs whilst still work independently.
Gloucestershire YST
A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.
C4ty Branding
A brand for an organisation providing support to young people living and studying within the City of London.
Scadbury Park
A film highlighting the work of a charity which tackles intergenerational loneliness.
