A measure of success

A measure of success

Custom CMS platform, online marketing, ecommerce

A measure of success

A complete CMS bespoke build and online marketing for a world leader in strain gauge measurement devices.

The brief 

Mantracourt designs and builds complex measurement devices for various business sectors such as aerospace, automotive and civil engineering.

They required an online presence that reflected their prime market position, including wide exposure on the search engines; a comprehensive, bespoke CMS; ecommerce facilities; and an online Partner platform scheme.

The solution

A comprehensive search engine optimisation plan was put in place. This included copywriting, scheduled publishing of articles, onsite and offsite SEO practices. Together with achieving results on the organic listings, online marketing – including Google Ads and Bing Ads – was implemented to ensure Mantracourt showed for highly relevant search terms across niche markets.

Mantracourt have highly specialist documentation, software and content that needed to be kept up to date. No off-the-shelf CMS could match the requirements, so we built a bespoke CMS which allows Mantracourt to update all aspects of their website and backend materials.

In addition, a Partner Platform was built which allows companies interested in selling Mantracourt’s OEM products to register. Deep integration with the Google Maps API means users can find distributors of Mantracourt’s products, which is all controlled from the CMS. https://www.mantracourt.com/

The impact

A solid online presence with many spin-off websites supporting the main website. Great exposure on the search engines – worldwide – generating traffic and business. The main website – and satellite websites – are the go-to resource hub for Mantracourt’s clients. A longstanding, very happy, client with many exciting online tools in the pipeline.

Pic showing someone typing a blog entry for the Mantracourt blog on a laptop

We’ve worked with Dan and his team for more than 14 years. He’s always been very responsive and forward-thinking. As a market leader in strain gauge measurement devices, having a reliable pair of hands to look after our digital presence has been essential in our achievements.

Kelly Voysey

Head of Marketing, Mantracourt Electronics

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Bringing a vision to life

Bringing a vision to life

Branding, Messaging, PR & Comms

Bringing a vision to life

An organisation, which provides strategic and business development support to help social businesses thrive, wanted to create fresh branding and messaging to reach more people.

The brief 

The organisation wanted a new brand and messaging to underpin it, to reach more people and create an impactful impression.

The impact

We Are Comma ran a full day workshops to draw out the organisation’s purpose, vision, mission and values. In addition, branding workshops developed ideas for the look and feel of the organisation’s brand. Running these workshops together ensured that the messaging and branding work hand in hand. The branding and messaging have now been rolled out and given the organisation a professional image.

Pic showing some Vision Mission business cards, letter and a branded mug

“I’m delighted with what We Are Comma have created. The messaging perfectly encapsulates what we want to share about the strategic services we provide for the social enterprises, charities and organisations we work with. The brand is fresh and speaks a thousand words to demonstrate what we stand for as an organisation. I’m really pleased with the business cards and other printing which We Are Comma have created. I’m looking forward to creating a website with the team in future.”

Phyllida Perrett

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Quotes with the click of a button

Quotes with the click of a button

coding, online platforms, SEO, SEM, UI/UX

Quotes with the click of a button

User experience planning was critical to providing a forward-thinking company with an efficient, cutting edge online quoting system.

The brief 

Aaduki is a market leader in providing insurance to photographers and videographers.

As a forward-looking company, our lead developer was asked to create the facility for customers to obtain online quotes. At the time, this was one of the first such systems of this type to be built!

The solution

An efficient multi-step process has been created to break up the information gathering process.

  • Thorough user experience planning and testing
  • Any entered information can be saved part-way supporting multiple visits
  • Behind the scenes, complex mathematical models calculate customer quotes from the data added
  • On acceptance of a quote, a user is filtered efficiently to payment
  • An automated scheduled email system then sends out renewal notices

The website has since undergone a facelift, with changes to the original web design. The simplicity of the online quoting system remains however, demonstrating the effectiveness of the original system put in place.

You can visit the Aaduki website by using the link shown below.

https://www.aaduki.com

The impact

The introduction of the system – coupled with a comprehensive SEO/SEM campaign – directly translated to a reduction in man-hours sending renewal notices and handling phone calls.

Pic showing a close up of the current Aaduki website

Dan is a very proficient web developer. For well over a decade, he has provided Aaduki with first-class technical support. Always willing to find ways to solve problems and with a wide range of skills, has assisted in the expansion of our business. He helped us with the development of several quote and buy websites which increased our sales, as well as other web-based projects. I would not hesitate to recommend services from Dan and the team.”

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Building a relationship to move forward

Building a relationship to move forward

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Building a relationship to move forward

Setting up a CRM system that was fit for purpose required thorough research and testing. The results delivered a robust system that successfully automated tasks and saved staff from hours of data entry.

The brief 

Cube Direct sources products from a large global network of suppliers. A robust solution was required to manage existing supplier data, alongside an efficient process to enter new details onto the system.

The solution

A CRM (Customer Relationship Management) system was thoroughly researched, tested and deployed.

  • Three separate Zoho applications have been integrated, automating much that was previously required to be entered by hand

  • Emails to suppliers are automatically scheduled, with an online platform that allows suppliers to register and update their details

  • A mixture of coding (PHP, jquery and Zoho’s proprietary language) was written to handle any bespoke aspects required

    To see the range and variety of products that the supplier has to offer you can visit the site by using the link shown below.

    https://cubedirect.co.uk/

    The impact

    The CRM has been a success, releasing office man-hours and ensuring supplier information is always up to date. Future development will include increased functionality for the issuing of quotes, automatic supplier selection and customer billing.

    Pic showing several Cube Direct website pages
    Working with a diverse range of suppliers from all over the world, we required a CRM that allows us to select exactly the suppliers we require to make our products. Using Zoho CRM as a basis, we worked with Dan and the team to produce an efficient solution that matched our requirements. Significant hurdles were encountered, but with custom development and the integration of other Zoho products, these were overcome, and we very much look forward to advancing the next stages of the CRM build.”
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    Presenting a picture of the data

    Presenting a picture of the data

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    Presenting a picture of the data

    Designing an effective visual solution to display complex background maths calculations led to scripting in three different programming languages. The result was a web application to be used as a tool in the battle against diabetes.

    The brief 

    A graphical solution was required to display data entered into an NHS funded online calculator for the Exeter University Living Systems Institute to show the probability of a child developing Type-1 diabetes later in life.

    The calculations were complex, and the real-time interplay between the maths, user interface, and the graphical elements presented a challenge.

    The solution

    A simple uncluttered layout was designed so as to support ease of use for all users.

    • Three different programming languages used to create the final interface
    • Real-time interaction with the background calculations
    • Standard data entry inputs to ensure user familiarity (ie sliders, radio buttons and check boxes) 
    • Simple use of colour and icons to support results output

    This important tool supports the latest ground-breaking data in Diabetes research.

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    Whilst the appearance may be clean and uncluttered, the application has the opportunity to make a considerable impact on the battle against diabetes. Used as one of the tools available, an early warning predictor can allow individuals to make changes to avoid health issues later in life.

    Pic showing a close up of a computer screen with some results showing

    Dan was able to quickly understand the scope of the project, and build up a working prototype. His contribution enabled us to display complex research data into a user-friendly graphical interface.”

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