5 scary design mistakes to avoid

5 scary design mistakes to avoid 1. Poor legibility This means text lines that are too long (use max 60–70 characters), dense blocks of words in small size and blocks with too little leading (the space between). Also, having text aligned centrally, or justified...

Launch of The Shaw Trust Disability Power 100

The Power 100 2020 launch. Yesterday was the launch of the 2020 Shaw Trust Disability Power 100, which we provided the copywriting for. This is the second time we’ve worked on this publication. You can read more about what we did first time we worked on #power100...

Marketing in the new normal: all change

Marketing in the new normal: all change In the second of our two articles on marketing in the ‘new normal’ – you can read the first here – we share how marketing is changing and what your organisation needs to do to adapt. In many ways covid-19 has accelerated many of...

Marketing in the new normal: Staying on track

Marketing in the new normal: Staying on track. Surely one of the most annoying phrases to come out of the global pandemic has been the “new normal” and yet it is probably the best way to describe the situation. There are so many changes which would have been almost...

What Motivates Us

Inspiring good is what motivates us. Our vision is to help more social good organisations to influence more people to change for good. Bringing about more good in the world is our mission.

We believe that social good organisations and causes deserve better than just good design, marketing and communications so we are sharing our skills, experience and creativity with those who help others.

We produce work that is beyond good and we enjoy working on new challenges and developing new ideas.

Here we share some of the things that have been inspiring and motivating us.

Why asking why is the most important question

Why asking why is the most important question

Why asking why is the most important question. Years ago in a job interview, I was asked “Would you be happy to send out a spoof or funny press release?”. My initial response was why? What would the strategic value of that be? What would it add to our relationship...

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Tips for writing better emails

Tips for writing better emails

Tips for writing better emails With an estimated 247 billion* emails sent daily and the average UK worker receiving at least 121** of those, improving the chance of being read is paramount. Even if those emails are required to be read, ensuring that they follow best...

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Who ya gonna call?

Who ya gonna call?

Where to turn   With the number of potential sources of influence out there, cutting through the voices can be a real problem. Which approach might work best requires both experience and an understanding of the operating markets and client behaviour. Where you...

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