4 types of content your organisation needs
You’re busy. We get it. Even when clicking on this blog you were thinking “do I have time for this?”. We know that social media can seem like just another thing on your never-ending admin list. And that pressure can take away your creativity. So here is some inspiration to get your juices flowing again. Here we share four types of content that all organisations benefit from.
This is the stuff that you create and can use again and again. It’s particularly good for when you have no time – when that unexpected ‘thing’ happens and social media really falls to the bottom of the to do list. Spend an afternoon creating posts which you can share, adapt and recycle. Your future self will thank you.
2. Little buds
Your clients, donors, supporters, and anyone else who follows you want to hear about your latest news. It doesn’t have to be anything big but they want to know what you’re working on. What services, products and events might be of interest to them. Share it all. People often like a tease too so if you are working on something but can’t quite share the full details then just share what you can and let them know you will spill the beans as soon as you can.
These can also be useful too for when you are feeling uninspired. Introduction posts, opening times, what you do and offer posts are great to pepper your content with from time to time. Just try to give them a fresh twist when you can. These are great to use when you notice you have had an influx of new followers.
Reflect what’s happening in the world but linked to your organisation. For example, you might like to share a photo of the office dog for bring your dog to work day. Just remember to make sure you are staying authentic and not just shoehorning in an awareness day, event or holiday for the sake of it. For example, if you run a cats rehoming centre then bring your dog to work day probably isn’t one to take part in.
Remember social media is all about creating community. It’s a place where your fans, clients, supporters etc can come together to get the latest news, events from you as well as keep in touch with your organisation but it should be just as much about them as you. Ask lots of questions and get discussions going.
Remember, if social media gets too much and you can’t keep up, you don’t enjoy it and it isn’t giving you the rewards you want you can contact We Are Comma for a free audit. We can suggest ways to improve. We can create content for you, give you a schedule or we can run your social media accounts. Drop us a line and see how we can help you:
So, to practise what we preach, tell us: what types of social media posts do you find most engaging? Drop us a line or comment on this post. You can also find out more about the services we offer by visiting the What We Offer page on the website.