Creating an awards brand which means business

Creating an awards brand which means business

Design, Branding

Creating an awards brand which means business

Business awards run across London in Bromley, Bexley and beyond.

The brief 

The employee owned organisation which ran a number of Business Awards in London challenged our team to create a new brand which could be used across all areas it operates in.

The impact

The brand identity we created means better collective brand recognition wherever the location of the awards. The concept followed the theme of ripples spreading from the source, the borough the awards are taking place in, hinting at potential spheres of influence and interaction across the surrounding areas. Colour would be informed in the first instance by existing borough brand colours. The multitude of colours could then be brought together when representing the overall London Business Awards to accentuate the capital’s rich diversity of people and businesses.

Our team also managed the communications around the awards from opening nominations to the award ceremony and announcing the winners to the world.

The London Business Awards entered by 193 businesses from across the capital. 103 finalists and 11 categories winners plus one overall winner.

Impact in numbers

Businesses that entered award categories.

Made the final shortlist.

Category winners

(plus one overall business winner).

“The team rose to the challenge and delivered a solution that offered flexibility and went some way to represent the interconnected nature and diversity of business in London.”

Andrew Coates

Director of Sales and Marketing, Prospects

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