by addacomma | Oct 21, 2020
Shaw Trust is a charity helping to transform the lives of young people and adults across the UK and internationally. Each year it publishes the Shaw Trust Disability Power 100, the list of the 100 most influential disabled people in the UK. When Shaw Trust needed a copywriter it could trust to compose the fifth Shaw Trust Disability Power 100 for 2020, it turned to We Are Comma.
Shaw Trust commissioned We Are Comma to take the list of 100 most influential disabled people, as decided by the 2020 judging panel, research and write biographies for each.
We Are Comma also worked on the brand development, filmed the awards ceremony and supported previous social media campaigns. You can read all about this project by clicking the link here.
A video from the 2018 event covered originally by memebers of the We Are Comma team
We Are Comma gathered the required information, liaised with those on the list and drafted the copy for each person on the list. We Are Comma gave each person on the list the opportunity to approve their biography. In addition, we collected consents and images for each ‘power-lister’. Finally, we kept in contact with Shaw Trust through regular emails, calls and meetings to update the team on progress etc.
“Working with We Are Comma has been brilliant. They have kept us update to date in the loop with progress. The project has been well organised and planned. We have been really pleased with the whole project from planning, through to execution and delivery.”
Organisational Lead for Disability Advocacy, Shaw Trust
by addacomma | Jan 29, 2020
Marketing, Social Media, Video & Photography
New shoots with established roots
A charity project which tackles intergenerational loneliness.
The charity wanted a film to showcase their first intergenerational project to tackle loneliness.
While the brief was for one film, our creative team developed a strategy which included three more detailed films in addition to the initial one. The first film showcased all the groups involved from primary school, residential care home for older people and people with learning disabilities and Autism. The film which had a emotive quality also portrayed the activities which took place at the beautiful, woodland site. The additional three films concentrated on each of the three groups involved delved into the tangible impact the pilot project has had on participant. These films will now be used to secure additional funding to continue the project.
“We were delighted with the film created, which captured the project and all those involved brilliantly. The team gave us really helpful advice to create more than one film, which we have taken. I believe these films will help us secure additional funding so we can continue to provide the project.”
Projects and Enterprise Manager, Shaw Trust
by addacomma | Jan 25, 2020
PR, Comms, Marketing, Social Media, Graphic Design, Video
Campaign of Power for all
The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.
Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.
We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.
The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.
Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.
Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.
Mentions of The Shaw Trust Power 100
per month across platforms.
Visitors to the website per month.
Readership figures that saw the 116
published media articles about the list.
“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”
Marketing Manager, Shaw Trust