by addacomma | Jul 7, 2021
Graphic design, digital illustration, email design
A simple commission for a Christmas Ecard led to the adoption of an organisational device screensaver design.
A commission that required concept development and digital illustration for Ambiental Risk Analytics, a flood and extreme weather risk analytics organisation.
A simplified, shortened sequence demonstrating some of the key layers used to create the original digital illustration.
With the original illustration developed for the company Christmas Ecard, a simplified version was then produced and installed on handheld work devices to act as a screensaver.
This project can also be viewed on Behance.
“Alastair did a great job on creating this Christmas card. He is a real professional and his years’ of experience working with a range of companies and clients showed on this job. I really loved the colours and animation in his design here and it was perfect for our business proposition. Thanks!”
Marketing Manager, Ambiental Risk Analytics
by Alastair | Jun 14, 2021
Custom CMS platform, online marketing, ecommerce
A complete CMS bespoke build and online marketing for a world leader in strain gauge measurement devices.
Mantracourt designs and builds complex measurement devices for various business sectors such as aerospace, automotive and civil engineering.
They required an online presence that reflected their prime market position, including wide exposure on the search engines; a comprehensive, bespoke CMS; ecommerce facilities; and an online Partner platform scheme.
A comprehensive search engine optimisation plan was put in place. This included copywriting, scheduled publishing of articles, onsite and offsite SEO practices. Together with achieving results on the organic listings, online marketing – including Google Ads and Bing Ads – was implemented to ensure Mantracourt showed for highly relevant search terms across niche markets.
Mantracourt have highly specialist documentation, software and content that needed to be kept up to date. No off-the-shelf CMS could match the requirements, so we built a bespoke CMS which allows Mantracourt to update all aspects of their website and backend materials.
In addition, a Partner Platform was built which allows companies interested in selling Mantracourt’s OEM products to register. Deep integration with the Google Maps API means users can find distributors of Mantracourt’s products, which is all controlled from the CMS.
A solid online presence with many spin-off websites supporting the main website. Great exposure on the search engines – worldwide – generating traffic and business. The main website – and satellite websites – are the go-to resource hub for Mantracourt’s clients. A longstanding, very happy, client with many exciting online tools in the pipeline.
“We’ve worked with Dan and his team for more than 14 years. He’s always been very responsive and forward-thinking. As a market leader in strain gauge measurement devices, having a reliable pair of hands to look after our digital presence has been essential in our achievements.”
Head of Marketing, Mantracourt Electronics