Opening the City to young people
Animation and motion graphics, Branding, Graphic Design
Opening the City to young people
C4TY is a new youth focused, youth run organisation aimed at furthering the support available for young people living and studying within the City of London.
The brief
Working in partnership with the City of London, we were challenged to develop a new name and identity for the London Youth Forum. This included the design of brochures and publicity material.
The impact
We implemented a series of Brand sprints and discovery sessions, which included the very people this brand is for, from the start.
The young people had some amazing ideas and provided us a great starting point to develop an identity that was accessible to them but still conveyed a sense of leadership and support.
The impact of this approach was to deliver a result the young people felt invested in.
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