Campaign of Power for all
PR, Comms, Marketing, Social Media, Graphic Design, Video
Campaign of Power for all
The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.
The brief
Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.
We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.
The impact
The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.
Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.
Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.
Impact in numbers
Mentions of The Shaw Trust Power 100
per month across platforms.
Visitors to the website per month.
Readership figures that saw the 116
published media articles about the list.
“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”
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