by addacomma | Jul 7, 2021
Graphic design, digital illustration, email design
A simple commission for a Christmas Ecard led to the adoption of an organisational device screensaver design.
A commission that required concept development and digital illustration for Ambiental Risk Analytics, a flood and extreme weather risk analytics organisation.
A simplified, shortened sequence demonstrating some of the key layers used to create the original digital illustration.
With the original illustration developed for the company Christmas Ecard, a simplified version was then produced and installed on handheld work devices to act as a screensaver.
This project can also be viewed on Behance.
“Alastair did a great job on creating this Christmas card. He is a real professional and his years’ of experience working with a range of companies and clients showed on this job. I really loved the colours and animation in his design here and it was perfect for our business proposition. Thanks!”
Marketing Manager, Ambiental Risk Analytics
Power 100
An annual publication highlighting the 100 most influential disabled people in the UK.
Gloucestershire YST
A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.
C4ty Branding
A brand for an organisation providing support to young people living and studying within the City of London.
Vision Mission
A branding and business messaging update for an organisation that provides strategic and business development support.
by addacomma | Jan 30, 2020
Data Segmentation, Email Marketing, Lead Management, SEO
Helping Accessibility Services increase its bottom line
Accessibility Services is company that helps organisation websites and media be accessible to all and with more than 30 years’ experience, working with central and local government, private sector and charities across the UK and internationally.
Help the business unit to go from breaking even to profitable.
A dramatic improvement in revenue through customer segmentation, sales training, lead management, email marketing, utilising strategy relationships with local authorities and other partners, maximising the ‘call to actions’ in all communications.
The team set up a simple customer relationship management system, for Accessibility Services, to ensure the sales process is managed easily by multiple team members. This transformed Accessibility Services from an organisation which broke even financially to a profitable business within one year.
The other major win was having a separate strategy for existing clients to make sure they are communicated with regularly to maximise revenue. The strategy utilises email marketing and an effective account management process.
Email campaigns delivered.
Contacts segmented and organised.
“Mark goes the extra mile to understand business needs so that an effective marketing approach can be implemented, to obtain the commercial results required. He is willing to share his knowledge and expertise in order to up-skill those he works with, thereby leaving a lasting legacy. Mark’s passion and enthusiasm is infectious creating a positive working environment for all those he engages with. It has been a pleasure working together.”
Operations Manager, Accessibility Services
Messaging for all
Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.
Cube Direct
Thorough research and testing were required to set up a CRM system that automated tasks to reduce time spent on data entry.
DMH Associates
Organising and running a three day virtual conference for more than 400 delegates meant utilising a mix of technology and innovative presentation.
Blackfen Community Library
A redesign for a local community library and hub presented the opportunity for refined user experiences and increased functionality.
