by addacomma | Jul 7, 2021
Graphic design, digital illustration, email design
A simple commission for a Christmas Ecard led to the adoption of an organisational device screensaver design.
A commission that required concept development and digital illustration for Ambiental Risk Analytics, a flood and extreme weather risk analytics organisation.
A simplified, shortened sequence demonstrating some of the key layers used to create the original digital illustration.
With the original illustration developed for the company Christmas Ecard, a simplified version was then produced and installed on handheld work devices to act as a screensaver.
This project can also be viewed on Behance.
“Alastair did a great job on creating this Christmas card. He is a real professional and his years’ of experience working with a range of companies and clients showed on this job. I really loved the colours and animation in his design here and it was perfect for our business proposition. Thanks!”
Marketing Manager, Ambiental Risk Analytics
by addacomma | Jan 30, 2020
Data Segmentation, Email Marketing, Lead Management, SEO
Helping Accessibility Services increase its bottom line
Accessibility Services is company that helps organisation websites and media be accessible to all and with more than 30 years’ experience, working with central and local government, private sector and charities across the UK and internationally.
Help the business unit to go from breaking even to profitable.
A dramatic improvement in revenue through customer segmentation, sales training, lead management, email marketing, utilising strategy relationships with local authorities and other partners, maximising the ‘call to actions’ in all communications.
The team set up a simple customer relationship management system, for Accessibility Services, to ensure the sales process is managed easily by multiple team members. This transformed Accessibility Services from an organisation which broke even financially to a profitable business within one year.
The other major win was having a separate strategy for existing clients to make sure they are communicated with regularly to maximise revenue. The strategy utilises email marketing and an effective account management process.
Email campaigns delivered.
Contacts segmented and organised.
“Mark goes the extra mile to understand business needs so that an effective marketing approach can be implemented, to obtain the commercial results required. He is willing to share his knowledge and expertise in order to up-skill those he works with, thereby leaving a lasting legacy. Mark’s passion and enthusiasm is infectious creating a positive working environment for all those he engages with. It has been a pleasure working together.”
Operations Manager, Accessibility Services