coding, CRM systems, online platforms, project planning
Building a relationship to move forward
Setting up a CRM system that was fit for purpose required thorough research and testing. The results delivered a robust system that successfully automated tasks and saved staff from hours of data entry.
Cube Direct sources products from a large global network of suppliers. A robust solution was required to manage existing supplier data, alongside an efficient process to enter new details onto the system.
A CRM (Customer Relationship Management) system was thoroughly researched, tested and deployed.
Three separate Zoho applications have been integrated, automating much that was previously required to be entered by hand
Emails to suppliers are automatically scheduled, with an online platform that allows suppliers to register and update their details
A mixture of coding (PHP, jquery and Zoho’s proprietary language) was written to handle any bespoke aspects required
The CRM has been a success, releasing office man-hours and ensuring supplier information is always up to date. Future development will include increased functionality for the issuing of quotes, automatic supplier selection and customer billing.
“With such a diversely sourced range of products and new items constantly being added, considerable time was being spent on data entry. In automating many of these processes we helped to free up time dramatically. This, when added to other efficiencies increased revenue at a critical time for the business.”