by addacomma | Feb 3, 2020
Animation and motion graphics, Branding, Design
Opening the City to young people
C4TY is a new youth focused, youth run organisation aimed at furthering the support available for young people living and studying within the City of London.
Working in partnership with the City of London, we were challenged to develop a new name and identity for the London Youth Forum. This included the design of brochures and publicity material.
We implemented a series of Brand sprints and discovery sessions, which included the very people this brand is for, from the start.
The young people had some amazing ideas and provided us a great starting point to develop an identity that was accessible to them but still conveyed a sense of leadership and support.
The impact of this approach was to deliver a result the young people felt invested in.
by addacomma | Jan 27, 2020
Creating an awards brand which means business
Business awards run across London in Bromley, Bexley and beyond.
The employee owned organisation which ran a number of Business Awards in London challenged our team to create a new brand which could be used across all areas it operates in.
The brand identity we created means better collective brand recognition wherever the location of the awards. The concept followed the theme of ripples spreading from the source, the borough the awards are taking place in, hinting at potential spheres of influence and interaction across the surrounding areas. Colour would be informed in the first instance by existing borough brand colours. The multitude of colours could then be brought together when representing the overall London Business Awards to accentuate the capital’s rich diversity of people and businesses.
Our team also managed the communications around the awards from opening nominations to the award ceremony and announcing the winners to the world.
The London Business Awards entered by 193 businesses from across the capital. 103 finalists and 11 categories winners plus one overall winner.
Businesses that entered award categories.
Made the final shortlist.
Category winners
(plus one overall business winner).
“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”
Marketing Manager, Shaw Trust
