Bringing a vision to life

Bringing a vision to life

Branding, Messaging, PR & Comms

Bringing a vision to life

An organisation, which provides strategic and business development support to help social businesses thrive, wanted to create fresh branding and messaging to reach more people.

The brief 

The organisation wanted a new brand and messaging to underpin it, to reach more people and create an impactful impression.

The impact

We Are Comma ran a full day workshops to draw out the organisation’s purpose, vision, mission and values. In addition, branding workshops developed ideas for the look and feel of the organisation’s brand. Running these workshops together ensured that the messaging and branding work hand in hand. The branding and messaging have now been rolled out and given the organisation a professional image.

Pic showing some Vision Mission business cards, letter and a branded mug

“I’m delighted with what We Are Comma have created. The messaging perfectly encapsulates what we want to share about the strategic services we provide for the social enterprises, charities and organisations we work with. The brand is fresh and speaks a thousand words to demonstrate what we stand for as an organisation. I’m really pleased with the business cards and other printing which We Are Comma have created. I’m looking forward to creating a website with the team in future.”

Phyllida Perrett

Director, Vision Mission

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Opening the City to young people

Opening the City to young people

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Opening the City to young people

C4TY is a new youth focused, youth run organisation aimed at furthering the support available for young people living and studying within the City of London.

The brief 

Working in partnership with the City of London, we were challenged to develop a new name and identity for the London Youth Forum. This included the design of brochures and publicity material.

The impact

We implemented a series of Brand sprints and discovery sessions, which included the very people this brand is for, from the start.

 The young people had some amazing ideas and provided us a great starting point to develop an identity that was accessible to them but still conveyed a sense of leadership and support.

The impact of this approach was to deliver a result the young people felt invested in.

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Helping Accessibility Services increase its bottom line

Helping Accessibility Services increase its bottom line

Data Segmentation, Email Marketing, Lead Management, SEO

Helping Accessibility Services increase its bottom line

Accessibility Services is company that helps organisation websites and media be accessible to all and with more than 30 years’ experience, working with central and local government, private sector and charities across the UK and internationally.

The brief 

Help the business unit to go from breaking even to profitable.

The impact

A dramatic improvement in revenue through customer segmentation, sales training, lead management, email marketing, utilising strategy relationships with local authorities and other partners, maximising the ‘call to actions’ in all communications.

The team set up a simple customer relationship management system, for Accessibility Services, to ensure the sales process is managed easily by multiple team members. This transformed Accessibility Services from an organisation which broke even financially to a profitable business within one year.

The other major win was having a separate strategy for existing clients to make sure they are communicated with regularly to maximise revenue. The strategy utilises email marketing and an effective account management process.

Impact in numbers

Email campaigns delivered.

Contacts segmented and organised.

%

Email open rate success.

“Mark goes the extra mile to understand business needs so that an effective marketing approach can be implemented, to obtain the commercial results required. He is willing to share his knowledge and expertise in order to up-skill those he works with, thereby leaving a lasting legacy. Mark’s passion and enthusiasm is infectious creating a positive working environment for all those he engages with. It has been a pleasure working together.”

Julie Cable

Operations Manager, Accessibility Services

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Creating an awards brand which means business

Creating an awards brand which means business

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Creating an awards brand which means business

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The brief 

The employee owned organisation which ran a number of Business Awards in London challenged our team to create a new brand which could be used across all areas it operates in.

The impact

The brand identity we created means better collective brand recognition wherever the location of the awards. The concept followed the theme of ripples spreading from the source, the borough the awards are taking place in, hinting at potential spheres of influence and interaction across the surrounding areas. Colour would be informed in the first instance by existing borough brand colours. The multitude of colours could then be brought together when representing the overall London Business Awards to accentuate the capital’s rich diversity of people and businesses.

Our team also managed the communications around the awards from opening nominations to the award ceremony and announcing the winners to the world.

The London Business Awards entered by 193 businesses from across the capital. 103 finalists and 11 categories winners plus one overall winner.

Impact in numbers

Businesses that entered award categories.

Made the final shortlist.

Category winners

(plus one overall business winner).

“The team rose to the challenge and delivered a solution that offered flexibility and went some way to represent the interconnected nature and diversity of business in London.”

Andrew Coates

Director of Sales and Marketing, Prospects

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