by addacomma | Jul 22, 2021
video & photography, motion graphics, video editing
Clear and practical support for the experts
Three days of filming produced more than 40 training videos for a national charity that looks to add life to years with practical advice.
The DLF is the UK’s leading national charity helping older and disabled people live independently at home with equipment. The organisation provides information and training for health care professionals, ensuring that the best person-centered care is delivered. The DLF also supplies the wider public. Helping people make better informed assistive technology choices.
For this project, the DLF required a range of products and aids to be filmed in operation so the final films could be used during face-to-face training sessions or as an online resource.
Filming lasted three days and took place at a DLF training facility, with more than 40 items filmed.
The footage then had graphics and animated content added during editing. With titles and call to action referencing the organisation’s brand guidelines also added.
“We had a very short time with a venue and staff and many complications owing to Covid-19 restrictions but needed to record as much content as possible. Thankfully Al knew exactly what to do and guided us through the three days to get the most out of the time. When seeing the finished product I was amazed at how Al had captured exactly what we needed with limited time, hardly any guidance from us, and completed first time without the need for edits. He really listened to the brief and delivered over and above what was expected. I would highly recommend and would use we are comma in the future.”
Professional Services Manager , DLF
by addacomma | Jul 15, 2021
video & photography, green screen filming, video editing
Green screen filming and editing delivered a series of online coaching films for an innovative career development organisation.
Be Bold in Your Career from The Career Innovation Company provides guided online career development coaching for organisations. Inspiring participants through video, webinars and a range of online tools.
Filming for the series of scripts and consultant interviews involved a temporary green screen set up and a teleprompter to ensure the career consultants’ smooth delivery.
Changeable light at the location presented challenges, as did the maintenance of a Covid safe environment for the participants throughout the shoot. Additionally, the venue maintained a strict schedule ensuring the shoot needed completing and space vacated promptly by close of play.
Planning and liaison with key members of The Career Innovation Company team ensured the shoot ran smoothly and allowed for more efficient editing and delivery of the final videos.
“We are Comma created a refreshed and revitalised feel to our video content. Their creative skills and visioning were critical to delivering a compelling and impactful array of videos that inspires learners to take action across the different organisations we work with. Their ability to deliver high-quality audio-visual content while maintaining a COVID-Safe environment in a tight schedule left us impressed. I am greatly pleased with the quality and feel of the end result and look forward to working with the team in the future.”
The Career Innovation Company
by addacomma | Jan 29, 2020
Marketing, Social Media, Video & Photography
New shoots with established roots
A charity project which tackles intergenerational loneliness.
The charity wanted a film to showcase their first intergenerational project to tackle loneliness.
While the brief was for one film, our creative team developed a strategy which included three more detailed films in addition to the initial one. The first film showcased all the groups involved from primary school, residential care home for older people and people with learning disabilities and Autism. The film which had a emotive quality also portrayed the activities which took place at the beautiful, woodland site. The additional three films concentrated on each of the three groups involved delved into the tangible impact the pilot project has had on participant. These films will now be used to secure additional funding to continue the project.
“We were delighted with the film created, which captured the project and all those involved brilliantly. The team gave us really helpful advice to create more than one film, which we have taken. I believe these films will help us secure additional funding so we can continue to provide the project.”
Projects and Enterprise Manager, Shaw Trust
by addacomma | Jan 25, 2020
PR, Comms, Marketing, Social Media, Graphic Design, Video
Campaign of Power for all
The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.
Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.
We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.
The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.
Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.
Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.
Mentions of The Shaw Trust Power 100
per month across platforms.
Visitors to the website per month.
Readership figures that saw the 116
published media articles about the list.
“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”
Marketing Manager, Shaw Trust