Bringing a vision to life

Bringing a vision to life

Branding, Messaging, PR & Comms

Bringing a vision to life

An organisation, which provides strategic and business development support to help social businesses thrive, wanted to create fresh branding and messaging to reach more people.

The brief 

The organisation wanted a new brand and messaging to underpin it, to reach more people and create an impactful impression.

The impact

We Are Comma ran a full day workshops to draw out the organisation’s purpose, vision, mission and values. In addition, branding workshops developed ideas for the look and feel of the organisation’s brand. Running these workshops together ensured that the messaging and branding work hand in hand. The branding and messaging have now been rolled out and given the organisation a professional image.

Pic showing some Vision Mission business cards, letter and a branded mug

“I’m delighted with what We Are Comma have created. The messaging perfectly encapsulates what we want to share about the strategic services we provide for the social enterprises, charities and organisations we work with. The brand is fresh and speaks a thousand words to demonstrate what we stand for as an organisation. I’m really pleased with the business cards and other printing which We Are Comma have created. I’m looking forward to creating a website with the team in future.”

Phyllida Perrett

Director, Vision Mission

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Pic of YST logo superimposed behind two young people walking towards sunset

Gloucestershire YST

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C4ty

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Opening the City to young people

Opening the City to young people

Animation and motion graphics, Branding, Graphic Design

Opening the City to young people

C4TY is a new youth focused, youth run organisation aimed at furthering the support available for young people living and studying within the City of London.

The brief 

Working in partnership with the City of London, we were challenged to develop a new name and identity for the London Youth Forum. This included the design of brochures and publicity material.

The impact

We implemented a series of Brand sprints and discovery sessions, which included the very people this brand is for, from the start.

The young people had some amazing ideas and provided us a great starting point to develop an identity that was accessible to them but still conveyed a sense of leadership and support.

The impact of this approach was to deliver a result the young people felt invested in.

Related projects

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Developing a brand that could be used to connect all the London Boroughs whilst still work independently.

Pic of YST logo superimposed behind two young people walking towards sunset

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A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.

Pic showing multiple Power100 list covers

Power 100

An annual publication highlighting the 100 most influential disabled people in the UK.

Pic showing group of small children

Messaging for all

Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.

Creative to engage young people

Creative to engage young people

Animation and motion graphics, Branding, Graphic Design

Creative to engage young people

The Gloucestershire Youth Support Team (YST) works with approximately 6,000 vulnerable young people across the county, more than 90% of whom say it has made a difference to their lives. The YST is run by Prospects on behalf of Gloucestershire County Council, in a partnership

The brief 

YST tasked us with creating a new brand identity to be relevant to the young people they work with and yet professional.

The impact

The design team created bold shapes that allowed for either block contrast colour overlay or for a window through to an image.

Specific patterns (and colours) were developed to identify (and differentiate) the various strands of service but applied in such a way to still allow for general recognition of the Gloucestershire YST brand.

The brand has been applied to signage, office design, wall graphics and colour schemes too. Consideration given to assist team/department identification especially within office space (collectively shared or otherwise).

“The brand developed by the team is flexible and appealing to the young people we work with, as the team worked with service users to design and develop it. In addition, the team created a more ‘corporate or partnership’ version for us, which enables us to target our messaging appropriately for our different audiences. Our brand is well recognised. I would recommend the designers.”

Alison Williams

Director of Children and Young People’s services, Prospects

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Creating an awards brand which means business

Creating an awards brand which means business

Graphic Design, Branding

Creating an awards brand which means business

Business awards run across London in Bromley, Bexley and beyond.

The brief 

The employee owned organisation which ran a number of Business Awards in London challenged our team to create a new brand which could be used across all areas it operates in.

The impact

The brand identity we created means better collective brand recognition wherever the location of the awards. The concept followed the theme of ripples spreading from the source, the borough the awards are taking place in, hinting at potential spheres of influence and interaction across the surrounding areas. Colour would be informed in the first instance by existing borough brand colours. The multitude of colours could then be brought together when representing the overall London Business Awards to accentuate the capital’s rich diversity of people and businesses.

Our team also managed the communications around the awards from opening nominations to the award ceremony and announcing the winners to the world.

The London Business Awards entered by 193 businesses from across the capital. 103 finalists and 11 categories winners plus one overall winner.

Impact in numbers

Businesses that entered award categories.

Made the final shortlist.

Category winners

(plus one overall business winner).

“The team rose to the challenge and delivered a solution that offered flexibility and went some way to represent the interconnected nature and diversity of business in London.”

Andrew Coates

Director of Sales and Marketing, Prospects

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Pic showing multiple Power100 list covers

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Pic of YST logo superimposed behind two young people walking towards sunset

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Pic showing C4ty poster on billboard

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A brand for an organisation providing support to young people living and studying within the City of London.

Pic showing group of small children

Messaging for all

Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.

Campaign of Power for all

Campaign of Power for all

PR, Comms, Marketing, Social Media, Graphic Design, Video

Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

The brief 

Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.

We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.

Impact in numbers

Mentions of The Shaw Trust Power 100

per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

Related projects

Pic showing SPOT UV treated logo on brochure cover

Business Awards Branding

Developing a brand that could be used to connect all the London Boroughs whilst still work independently.

Pic of YST logo superimposed behind two young people walking towards sunset

Gloucestershire YST

A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.

Pic showing C4ty poster on billboard

C4ty Branding

A brand for an organisation providing support to young people living and studying within the City of London.

Pic with a young child holding a carrot up

Scadbury Park

A film highlighting the work of a charity which tackles intergenerational loneliness.