Opening the City to young people

Opening the City to young people

Animation and motion graphics, Branding, Design

Opening the City to young people

C4TY is a new youth focused, youth run organisation aimed at furthering the support available for young people living and studying within the City of London.

The brief 

Working in partnership with the City of London, we were challenged to develop a new name and identity for the London Youth Forum. This included the design of brochures and publicity material.

The impact

We implemented a series of Brand sprints and discovery sessions, which included the very people this brand is for, from the start.

 The young people had some amazing ideas and provided us a great starting point to develop an identity that was accessible to them but still conveyed a sense of leadership and support.

The impact of this approach was to deliver a result the young people felt invested in.

Related projects

Pic showing SPOT UV treated logo on brochure cover

Business Awards Branding

Developing a brand that could be used to connect all the London Boroughs whilst still work independently.

Pic of YST logo superimposed behind two young people walking towards sunset

Gloucestershire YST

A brand for a youth support team working with approximately 6,000 vulnerable young people across Gloucestershire.

Pic showing multiple Power100 list covers

Power 100

An annual publication highlighting the 100 most influential disabled people in the UK.

Pic showing group of small children

Messaging for all

Comprehensive messaging for a large employee owned organisation that provides services in wide range of sectors.

Creative to engage young people

Creative to engage young people

Animation and motion graphics, Branding, Design

Creative to engage young people

The Gloucestershire Youth Support Team (YST) works with approximately 6,000 vulnerable young people across the county, more than 90% of whom say it has made a difference to their lives. The YST is run by Prospects on behalf of Gloucestershire County Council, in a partnership

The brief 

YST tasked us with creating a new brand identity to be relevant to the young people they work with and yet professional.

The impact

The design team created bold shapes that allowed for either block contrast colour overlay or for a window through to an image.

Specific patterns (and colours) were developed to identify (and differentiate) the various strands of service but applied in such a way to still allow for general recognition of the Gloucestershire YST brand.

The brand has been applied to signage, office design, wall graphics and colour schemes too. Consideration given to assist team/department identification especially within office space (collectively shared or otherwise).

“The brand developed by the team is flexible and appealing to the young people we work with, as the team worked with service users to design and develop it. In addition, the team created a more ‘corporate or partnership’ version for us, which enables us to target our messaging appropriately for our different audiences. Our brand is well recognised. I would recommend the designers.”

Alison Williams

Director of Children and Young People’s services, Prospects

Related projects

Pic showing SPOT UV treated logo on brochure cover

Business Awards Branding

Developing a brand that could be used to connect all the London Boroughs whilst still work independently.

Pic showing the Blackfen Community Library website displaying on several computers

Blackfen Community Library

A redesign for a local community library and hub presented the opportunity for refined user experiences and increased functionality.

Pic showing C4ty poster on billboard

C4ty Branding

A brand for an organisation providing support to young people living and studying within the City of London.

Pic with a young child holding a carrot up

Scadbury Park

A film highlighting the work of a charity which tackles intergenerational loneliness.