Powerfully written

Powerfully written

Copywriting, Marketing

Powerfully written

Shaw Trust is a charity helping to transform the lives of young people and adults across the UK and internationally. Each year it publishes the Shaw Trust Disability Power 100, the list of the 100 most influential disabled people in the UK. When Shaw Trust needed a copywriter it could trust to compose the fifth Shaw Trust Disability Power 100 for 2020, it turned to We Are Comma.

The brief 

Shaw Trust commissioned We Are Comma to take the list of 100 most influential disabled people, as decided by the 2020 judging panel, research and write biographies for each.

A video from the 2018 event covered originally by memebers of  the We Are Comma team

The impact

We Are Comma gathered the required information, liaised with those on the list and drafted the copy for each person on the list. We Are Comma gave each person on the list the opportunity to approve their biography. In addition, we collected consents and images for each ‘power-lister’. Finally, we kept in contact with Shaw Trust through regular emails, calls and meetings to update the team on progress etc.

Pic showing a Power 100 winner entry on the website

“Working with We Are Comma has been brilliant. They have kept us update to date in the loop with progress. The project has been well organised and planned. We have been really pleased with the whole project from planning, through to execution and delivery.””

Clare Gray

Organisational Lead for Disability Advocacy, Shaw Trust

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Campaign of Power for all

Campaign of Power for all

PR, Comms, Marketing, Social Media, Design, Video

Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

The brief 

Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.

Impact in numbers

Mentions of The Shaw Trust Power 100

per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

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