Creating an awards brand which means business

Creating an awards brand which means business

Design, Branding

Creating an awards brand which means business

Business awards run across London in Bromley, Bexley and beyond.

The brief 

The employee owned organisation which ran a number of Business Awards in London challenged our team to create a new brand which could be used across all areas it operates in.

The impact

The brand identity we created means better collective brand recognition wherever the location of the awards. The concept followed the theme of ripples spreading from the source, the borough the awards are taking place in, hinting at potential spheres of influence and interaction across the surrounding areas. Colour would be informed in the first instance by existing borough brand colours. The multitude of colours could then be brought together when representing the overall London Business Awards to accentuate the capital’s rich diversity of people and businesses.

Our team also managed the communications around the awards from opening nominations to the award ceremony and announcing the winners to the world.

The London Business Awards entered by 193 businesses from across the capital. 103 finalists and 11 categories winners plus one overall winner.

Impact in numbers

Businesses that entered award categories.

Made the final shortlist.

Category winners

(plus one overall business winner).

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

Related projects

Campaign of Power for all

Campaign of Power for all

PR, Comms, Marketing, Social Media, Design, Video

Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

The brief 

Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.

Impact in numbers

Mentions of The Shaw Trust Power 100

per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

Related projects