Evolving Education and careers – A virtual conference

Evolving Education and careers – A virtual conference

PR, Comms, Marketing, Social Media, Virtual Conferencing

Evolving Education and Careers: A virtual conference

Organising an engaging three day virtual conference during a pandemic was always going involve thinking differently. The Evolving Education and Careers conference from DMH Associates offered a fantastic opportunity to mix technology and innovative presentation for more than 400 delegates.

The brief 

The brief was to support DMH Associates on increasing delegate signup to a three-day virtual conference utilising innovative marketing techniques and partnership marketing. We were to research and identify the most appropriate technology platform to run the event from a website portal. This included the registration process, multiple webinars, delegate networking and technical support throughout the event. Additionally, the organisation of advance training for the moderators, speakers and staff on the chosen technology platform was required. So too was the provision of delegate guides to ensure easy access.

What we did

To ensure delegate numbers:

    • Email marketing to DMH Associates event subscribers creating a story for the conference with tailored messaging to the potential delegate groups

    • LinkedIn contact identification and liaising with speakers and partners to spread the word using their own established networks. Speaker cards and example posts were created to support this process

    • Working directly with sponsors to share the message using their regular channels – web, social etc

    • Developing key strategic partnerships (such as with FE News) so that articles could be published using their channels

Following technology platform research we implemented the following:

    • Use of Eventbrite to manage the registration process

    • Use of Zoom for webinars – this choice was based on both the technical benefits and that as a recognised name that it would reduce fears over operation

    • Use of Whova – a networking platform that integrates with Eventbrite and Zoom. This allowed us to send notifications and emails to delegates, gain feedback, one to one chat with both delegates and speakers, swap business cards and even shared articles

The impact

Feedback gathered indicated that the virtual international conference was a great success. We received an overall rating of 4.8 out of 5 for the speakers, content and organisation of the event.

One delegate even tweeted – It’s like the equivalent of the Glastonbury Festival for education and careers professionals”.

Whova proved successful, allowing delegates to get many of the same benefits as attending in person, including networking and the development of new industry contacts.

The event ended with a surprise, having a rapper to close the conference with a poetic overview.

Pic a laptop screen showing the DMH and Associates Virtual Conference rap performance

Impact in numbers

International delegates

Industry speakers

Ministerial conference addresses

Conference days

CPD hours earned

Event sessions

Debate topics

Mark Mitchell is a true professional. Over the last two years he has provided dmh associates with first-class technical support. Mark is always willing to find ways to solve problems and has the dual expertise of digital and marketing. He really helped with the development of our first Virtual International Conference with over 400 delegates and speakers which was an amazing success! He also backed this up with an innovative social networking platform and a Digital Resource Toolkit. I would not hesitate to recommend Mark’s services.”

Dr Deirdre Hughes OBE

Director, DMH and Associates Ltd

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An online hub for a community hub

An online hub for a community hub

Copywriting, Marketing, Web design

An online hub for a community hub

Blackfen Community Library and Rooted Coffee House is much more than a library; providing a home away from home, a warm greeting and welcoming space for everyone. In addition, they offer activities for people of all ages each week. The library website had not been updated for some years and did not reflect the experience visitors to the library have.

The brief 

Blackfen Community Library tasked We Are Comma with completely overhauling the website to showcase all the activities provided, the services and support available, events and news.

The impact

We Are Comma gathered the required information to start rewriting the website. The design team then set about creating a more visually appealing site. We Are Comma also provided website training. The website has launched and helped Blackfen Community Library create an impact online. We Are Comma will also be going back to take photographs for the website when activities re-start after the Covid-19 pandemic.

Pic showing the Blackfen Community Library website on a laptop screen

“We are really pleased with the website. It much better reflects the variety of things we do and offer at Blackfen Community Library. Working with We Are Comma has been very easy, especially during lockdown and beyond. The team have given us lots of advice and help to make sure the site functions well and training on how to write for the web.”

Paula Weston

Blackfen Community Library Manager

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Campaign of Power for all

Campaign of Power for all

PR, Comms, Marketing, Social Media, Design, Video

Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

The brief 

Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.

Impact in numbers

Mentions of The Shaw Trust Power 100

per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

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