Writing a website for women workers

Writing a website for women workers

by | Jan 29, 2020

Copywriting, Marketing, PR & Comms

Writing a website for women workers

Global Charity, ActionAid tasked Comma with copywriting a campaign website focused on women and work.

The brief 

Copywrite campaign website along with news articles and downloads to promote a global campaign with two discrete but complementary parts. The first is to stop violence against women at work. The second is lift the burden of care and domestic responsibility that women face and make sure the state is providing public services which every citizen needs such as access to safe water, education and health provisions.

The impact

A new, clear, plain English campaign website which encourages visitors to take action to further the campaign.

In addition to the copywriting, Comma gave social media and campaign communication advice.

“We Are Comma produced fantastic copy which took a complex message and simplified it so everyone can understand what our campaign is all about. They met our deadlines and gave useful advice too. We look forward to working with We Are Comma again in the future.”

Marcelo Montenegro

ActionAid

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Campaign of Power for all

Campaign of Power for all

by | Jan 25, 2020

PR, Comms, Marketing, Social Media, Graphic Design, Video

Campaign of Power for all

The Shaw Trust Power 100 is an annual publication containing the 100 most influential disabled people in the UK. It provides biographies of the top 100 along with feature articles and an interview with the person taking pride of place in the number one spot. It is unique in the UK and has become well known in the disability publication landscape.

The brief 

Since its inception three years ago the publication has gone from strength to strength but the charity wanted to raise the game of the publication. The brief included creating a new look and feel, driving social media engagement and media relations.

We Are Comma have also undertaken the copywriting of ongoing editions. You can read about this project by clicking on the link here.

The impact

The new look and feel was contemporary, with bold font choices, clean, clear text and graphic layout and utilising the colour purple, which is associated with disability.

Following the social media campaign, there were 5,700 mentions of The Shaw Trust Power 100 per month across platforms. In addition, there were 2,000 visitors to the website per month.

Media relations activity resulted in 116 published articles about it to a readership of more than 6.35 million. It was also featured on an episode of ‘The Last Leg’ TV programme to an audience of 1.73 million.

Impact in numbers

Mentions of The Shaw Trust Power 100

per month across platforms.

Visitors to the website per month.

Readership figures that saw the 116

published media articles about the list.

“The team helped Power 100 have its most successful year yet! The publication looks brilliant and substantial. The media and social media coverage was fantastic. I would love to work with the team again in future.”

Kirsteen Kamming

Marketing Manager, Shaw Trust

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