Powerfully written

Powerfully written

Copywriting, Marketing

Powerfully written

Shaw Trust is a charity helping to transform the lives of young people and adults across the UK and internationally. Each year it publishes the Shaw Trust Disability Power 100, the list of the 100 most influential disabled people in the UK. When Shaw Trust needed a copywriter it could trust to compose the fifth Shaw Trust Disability Power 100 for 2020, it turned to We Are Comma.

The brief 

Shaw Trust commissioned We Are Comma to take the list of 100 most influential disabled people, as decided by the 2020 judging panel, research and write biographies for each.

A video from the 2018 event covered originally by memebers of  the We Are Comma team

The impact

We Are Comma gathered the required information, liaised with those on the list and drafted the copy for each person on the list. We Are Comma gave each person on the list the opportunity to approve their biography. In addition, we collected consents and images for each ‘power-lister’. Finally, we kept in contact with Shaw Trust through regular emails, calls and meetings to update the team on progress etc.

Pic showing a Power 100 winner entry on the website

“Working with We Are Comma has been brilliant. They have kept us update to date in the loop with progress. The project has been well organised and planned. We have been really pleased with the whole project from planning, through to execution and delivery.””

Clare Gray

Organisational Lead for Disability Advocacy, Shaw Trust

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An online hub for a community hub

An online hub for a community hub

Copywriting, Marketing, Web design

An online hub for a community hub

Blackfen Community Library and Rooted Coffee House is much more than a library; providing a home away from home, a warm greeting and welcoming space for everyone. In addition, they offer activities for people of all ages each week. The library website had not been updated for some years and did not reflect the experience visitors to the library have.

The brief 

Blackfen Community Library tasked We Are Comma with completely overhauling the website to showcase all the activities provided, the services and support available, events and news.

The impact

We Are Comma gathered the required information to start rewriting the website. The design team then set about creating a more visually appealing site. We Are Comma also provided website training. The website has launched and helped Blackfen Community Library create an impact online. We Are Comma will also be going back to take photographs for the website when activities re-start after the Covid-19 pandemic.

Pic showing the Blackfen Community Library website on a laptop screen

“We are really pleased with the website. It much better reflects the variety of things we do and offer at Blackfen Community Library. Working with We Are Comma has been very easy, especially during lockdown and beyond. The team have given us lots of advice and help to make sure the site functions well and training on how to write for the web.”

Paula Weston

Blackfen Community Library Manager

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A message which works for all

A message which works for all

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A message which works for all

A large employee owned organisation which provides services in industries as wide ranging as Early Years education to Justice, working in 40 prisons.

The brief 

The organisation had grown to provide services to more people from many walks of life but hadn’t refreshed its messaging for some years and needed a simple message that could work for all audiences.

The impact

Fun, interactive workshops with a cross section of colleagues at the organisation, helped identify key threads of the messaging. This was then worked up to create new values, a new purpose – rather than vision and mission along with a simple tag line which was versatile and worked for all. Commissioners and customers alike responded positively to it. Colleagues felt it represented the work they do and are proud to use it. From the tagline all the corporate messaging and branding was developed.

Impact in numbers

Focus groups to cover the UK.

Staff from all levels of the business participated.

Additional online poll/survey responses collated.

“This was a complex project involving multiple stakeholders and events, it required diplomacy and creativity. The team handled all this brilliantly. They took all the feedback then developed messaging which works across the organisation and has stood the test of time.”

Andrew Coates

Director of Sales and Marketing, Prospects

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Global Charity, ActionAid tasked Comma with copywriting a campaign website focused on women and work.

The brief 

Copywrite campaign website along with news articles and downloads to promote a global campaign with two discrete but complementary parts. The first is to stop violence against women at work. The second is lift the burden of care and domestic responsibility that women face and make sure the state is providing public services which every citizen needs such as access to safe water, education and health provisions.

The impact

A new, clear, plain English campaign website which encourages visitors to take action to further the campaign.

In addition to the copywriting, Comma gave social media and campaign communication advice.

“Comma produced fantastic copy which took a complex message and simplified it so everyone can understand what our campaign is all about. They met our deadlines and gave useful advice too. We look forward to working with Comma again in future.”

Marcelo Montenegro

ActionAid

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